How should publications convert followers on their social media channels into loyal readers on their websites? It’s a question even the most successful hyperlocal publishers have grappled with, as they search for successful strategies to convert traffic from social channels. Finding an answer isn’t easy, in part because the social networks are working so hard…
Listen to the locals. For hyperlocal publishers who want the inside scoop on what’s really going on in the communities they cover, in the form of user contributions, there’s no better source than the locals who live there. But getting people to switch from passively reading the news to actively engaging with it is a…
More than 23 years have passed since the first banner ad appeared on Wired.com. In the time since, independent publishers have grappled with finding the best ways to generate revenue from their online properties. Subscription models eventually replaced traditional banner ads for many local publishers, but getting readers to pony up $5 per month to…