Launching a local news site

Guidelines for Content Aggregation

Most digital publishers aggregate news content to a certain degree, but the practice has gotten a bad rap in recent years because of some egregious instances of theft and plagiarism. When content aggregation is done right, following recognized guidelines and protocols, the practice actually adds value to publishing brands. At its core, content aggregation is…

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Sponsored Content for Publishers

Sponsored Content Guidelines for Publishers

Sponsored content plays an important role in the online publisher’s monetization strategy, particularly among those publishers looking to diversify their revenue streams and get out from underneath sinking CPMs. Sponsored content is not an advertorial, which presents advertising as editorial content, just as it’s not the same thing as content marketing or press releases put…

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