Readers have been clamoring for quality journalism for years. What’s different now is that they’re finally willing to pay for it. The percentage of Americans paying for online news has surged from 9% to 16% in just the past year, according to the Reuters Institute Digital News Report. Donations to news organizations have tripled in…
More than eight-in-ten adults now access news on mobile devices, making 2018 a great time to launch a digital-first publication. But drawing eyes away from legacy outlets, and finding ways to attract readers to a publication that exists solely on the Internet, requires a strategy that goes beyond just pumping out great content each day….
The new year is all about working smarter, not harder. As digital publishers search for ways to generate more revenue from their existing editorial content, a solution they’ve stumbled upon is the premium newsletter. One of many add-on products publishers are making available to subscribers for a fee, premium newsletters capitalize on the trusted relationships…
Most digital publishers aggregate news content to a certain degree, but the practice has gotten a bad rap in recent years because of some egregious instances of theft and plagiarism. When content aggregation is done right, following recognized guidelines and protocols, the practice actually adds value to publishing brands. At its core, content aggregation is…
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Nine-in-10 marketers use email to engage audiences, and more than half (58%) plan to allocate more budget to email marketing this year. The strength of email as a marketing channel can be largely attributed to the strong return on investment (ROI) — email had a median ROI of 122%, which is 4x higher than other…
Sponsored content plays an important role in the online publisher’s monetization strategy, particularly among those publishers looking to diversify their revenue streams and get out from underneath sinking CPMs. Sponsored content is not an advertorial, which presents advertising as editorial content, just as it’s not the same thing as content marketing or press releases put…