Facebook Instant Articles

How Local Publishers Are Adapting to Facebook’s News Feed Changes

Facebook’s decision in January to change its News Feed algorithm and prioritize content from friends, family, and groups caused a collective shudder across the media landscape. But now three months after Facebook’s News Feed changes were announced, some local publishers are finding ways to use the new algorithm to their advantage. Facebook’s decision may ultimately…

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Programmatic Advertising

What Is Programmatic Advertising?

An effective advertising strategy relies on a strong foundation, and for some independent publishers, programmatic advertising has become the bedrock for generating incremental income. But what does programmatic advertising really entail, and is it the right solution for every hyperlocal publisher? At its core, programmatic advertising means using software to purchase online advertising. This is…

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Audience development

Audience Development: 6 Do’s & Don’ts for Local Publishers

Audience development is about more than blindly pursuing eyeballs and clicks across as many platforms as possible. As more independent publishers move to generate revenue through subscription and membership programs, there’s been a renewed interest in cultivating the right type of audience—that is, a loyal audience that’s willing to pay for monthly subscriptions to their…

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