Nobody wants to read yesterday’s news, but properly utilizing recycled content can still be an effective strategy for driving traffic to a growing online publication. Of course, not all content is created equal. An article about an upcoming holiday event or a recap of a high school sports game isn’t going to have the same…
Should a local news publication take on an authoritative voice or serve as a conduit for community conversations? An argument could be made either way, but evidence suggests that encouraging reader discussion—either in a moderated comments section or on social media platforms—leads to greater page views and a more loyal audience. As with so many…
Sports drives clicks. In communities around the country, sports coverage drives traffic to local news websites. Sports fans check in for the latest scores, and parents of student athletes are eager to see write ups of weekly games and matches. For digital publishers, there’s a major opportunity to monetize local sports coverage. Monetizing local sports…
For local publishers who rely on direct sales, in-house salespeople do much more than just sell ads. In many cases, sales reps become the faces of the publications they represent. Sales teams interact with community businesses owners on a much more frequent basis than editorial staffers working inside the office, and the insights they collect…
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Programmatic advertising has been generating plenty of headlines as of late, but direct sales are still responsible for many of the successes seen in the hyperlocal publishing community. Relying on their in-house sales teams, smaller publishers are finding that they’re better able to leverage local connections and keep their rates high when they pitch advertisers…
Hyperlocal publishers are in a unique position to maximize ad revenue through direct sales. The relationships that local sales reps can cultivate with small business advertisers their own communities are difficult for technology giants like Facebook and Google to replicate. However, there comes a time for many local publishers when direct ad sales are no…
Copyright and fair use isn’t the sexiest topic in local publishing, but with interpretations of existing regulations currently in a state of flux, these legal standards are something that publishers can’t afford to ignore. Most local news publishers don’t come into the business with a legal background, and U.S. copyright standards are the furthest thing…