e-commerce strategies for local news sites

E-Commerce Strategies for Local News Sites

As publishers look to squeeze every bit of revenue from their online properties, there’s been a renewed interest in e-commerce strategies for local news sites. The vast majority of publishers already have digital advertising and subscription sales programs solidly in place, but e-commerce still represents an untapped revenue stream with seemingly limitless potential for publishers…

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Hyperlocal Publishers

5 Trends Impacting Hyperlocal Publishers

Daily newspapers are shrinking, but hyperlocal publishers are finding success in the aftermath. Fewer than 1,300 daily newspapers currently operate in the U.S., down from around 1,800 in 1970, and more than half of newspaper jobs have disappeared over the last 15 years. In place of corporate-owned daily newspapers are a growing number of digital-first…

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Non-Profit vs For Profit

Non-Profit vs. For-Profit: Which Business Model Is Best for Local News?

For hyperlocal news publishers, designing a path toward financial sustainability begins with choosing between non-profit and for-profit status. The differences between non-profit and for-profit news organizations go beyond tax filings. For journalists, editors, and publishers, launching a non-profit site is often about working toward a goal, or a vision, of what local news should ideally…

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