Digital media giants like Buzzfeed, Mashable, and Fusion Media Group are scaling back their video content programs as they run into an increasingly crowded marketplace, but local independent publishers aren’t all doing the same. Frustrated by dwindling display advertising rates, some hyperlocal publishers are trying their hands at producing branded video content and publishing live…
Subscription revenue is on the rise at online news outlets across the country, so why are local publishers still feeling the financial pinch? Readers are flocking to online news outlets, and there’s been a renewed interest in supporting local journalism over the past few years, but publishers still need to optimize their subscription programs if…
If you’re wondering how independent hyperlocal publishers generate revenue, you’re not alone. Local news publishing is hardly considered a lucrative industry. More than half of new local online news websites generate less than $50,000 per year, according to a survey by Michele’s List, a database created with the Tow-Knight Center of Entrepreneurial Journalism. That’s the…
When the General Data Protection Regulation (GDPR) went into effect earlier this year, local publishers took notice. The new European Union privacy laws hold small, local publishers to many of the same standards as technology giants like Google and Facebook. But coming into compliance with these new regulations often requires publishers to make changes to…
Reach out to learn what Web Publisher PRO can do for YOU.
How much will people pay for local news? It’s a question that every local publisher has pondered. But with the number of publishers launching subscription and membership programs on the rise, the need for real information about how to set subscription prices has never been greater. Where is the ceiling on local publishing subscription rates?…
The shift toward video is accelerating, as reader demand for video content on hyperlocal websites continues to grow. In order to keep pace, publishers need to get creative about how they adjust their content strategies to account for the latest video trends. Internet video traffic already makes up more than 69% of all global consumer…
One of the first lessons that journalism students receive about newspaper design has to do with the importance of original images. Photographs and illustrations break up large chunks of text and encourage people to keep reading, not just on the pages of print newspapers, but on digital screens, as well. Of course, captivating images do…
Display advertising rates are declining, but overall revenues among digital news publishers have never been higher. How could that be? The answer is diversification. In order to make local publications more profitable, publishers are blazing new paths and adopting new income generation strategies that bolster the bottom line. That means acknowledging the shift in display…
Getting people to a local news website is the easy part. Once visitors arrive, it’s up to the publisher to keep them engaged enough to stick around for more. A bounce rate is the percentage of website visitors who navigate away from a website after viewing a single page. For a local news publisher, that…
First came the articles and the photographs. Then came the videos. Now, more local publishers are being expected to develop their own podcasts as a way to stay relevant in the evolving digital news industry. Is it really necessary for local publishers to create podcasts, or are they just a passing fad? To answer that…