Placing Ads in Email Newsletters

Newsletter Engagement Strategies for Local Publishers

More than half of Americans check their personal email at least once an hour, even when they’re at work, making email newsletters a valuable tool for publishers looking to get more eyeballs on their stories. The latest newsletter engagement strategies for local publishers are pushing the envelope and driving reader conversions to uncharted levels. Email…

Local Websites Sell Stock to Readers

When Should Local News Sites Sell Stock to Readers?

Rather than chase investments from outside financiers, a small number of local publishers are turning inward and asking for help from readers in their own communities. But whether local news sites should sell stock to readers is still a hotly debated topic, and as of now, there doesn’t seem to be a one-size-fits all approach….

community calendar for local publishers

Local Publishing 101: How to Build a Community Calendar

Hyperlocal publishers sit at the center of their communities, offering a central place for people to go for the latest information on news and events around town. As publishers work to give readers more of what they want, they’re discovering that having a community calendar is one of the most requested features. Community calendars serve…

Social Media Branding

Local Publishers Reduce Dependency on Facebook For Traffic — Here’s How

As controversies surrounding Facebook’s willingness to help publishers with traffic and referrals continues to swirl, a growing number of independent publishers are looking outside of Facebook for traffic, effectively reducing their dependency on the social media giant. Just look at Slate. The online magazine has seen an 87% drop in Facebook traffic since 2017. Part…



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virtual assistant tools

6 Virtual Assistant Tools for Local Journalists

The days when publishers could afford to hire personal assistants for their editors and reporters are long gone. With newsroom budgets having never been tighter, some local news outlets are turning to virtual assistant tools to make up for staffing shortages. Virtual assistants can be freelance secretaries who work remotely and complete tasks using certain…

content recommendations

How Local Publishers Use AI for Content Recommendations

Content recommendations help keep people on your website, even after they’re finished reading the articles they came for. According to data from, content recommendation systems generate a 3.2% uplift in page views. Savvy publishers have been able to get that percentage up even higher by using artificial intelligence (AI) technology to predict what visitors…

end of third-party cookies

7 Data Journalism Tools for the Local Publisher’s Toolbox

Sophisticated data journalism tools are giving local reporters a way to dig deep into community records and uncover powerful stories that have never been told before. Some of the most groundbreaking stories in local news were brought to light thanks to big data. Now, with many of the top data journalism tools available for free…

Clubhouse for Digital Publishers

How to Launch a Local News Podcast

Even as daily newspapers struggle, podcasts are thriving. While the format requires little more than a microphone, a server, and some basic audio software, small publishers still have endless questions over how to launch a local news podcast. There’s no doubt that the audience is there. According to Pew Research, 64% of Americans ages 12…

Local Publishers Are Using Chatbots

4 Ways Local Publishers Are Using Chatbots

Times are changing, and publishers now have to get creative in the ways they seek out and engage longtime readers. Increasingly, local publishers are using chatbots to foster deeper connections and streamline their behind-the-scenes operations. Although Facebook is the dominant player in the chatbot space—Facebook Messenger already has more than 100,000 bots—other technology companies like…

turning readers into subscribers

Local Publishing 101: Turning Readers Into Subscribers

As more local publishers take a hard look at the broken online advertising system, subscription monetization strategies are on the rise. But turning readers into subscribers isn’t always as simple as publishers imagine. The problem isn’t finding readers. More people are consuming their news online than ever before. According to venture capitalist Mary Meeker’s recent…