online directories

The Three-Pronged Approach to Successful Online Directories

Online directories offer some unique benefits for digital publishers. When they’re executed and managed in the right way, online directories can generate traffic, revenue, and engagement across a publisher’s existing websites. We’ve talked a lot about monetization strategies for online directories in previous blog posts, so you should already be familiar with the various paths…



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Obituary website

How to Launch an Obituary Website

Have you heard? The digital obituary business is booming. gets more than 40 million unique visitors each month, with multiple streams of revenue coming in from news publications, business advertisers, and the bereaved. If it’s been a while since you visited an obituary website, you’re in for a surprise. The days when obituaries were…

"best of" lists popularity

Why “Best Of” Lists Are The Next Big Thing in Digital Publishing

City and regional magazines have been printing “best of” lists for decades, but fundamental changes in the way publishers generate revenue now are creating renewed demand for this type of advertiser-heavy content. The latest generation of “best of” lists—think, Top Doctors, Best Restaurants, and the like—are creating an additional stream of revenue for digital publishers…