Are you looking for new ways to increase your visibility in local search results? Then let’s talk about local SEO tips for directory publishers. Local SEO is all about optimizing websites to rank better for local audiences. This is true for any digital publisher, but particular those with directory websites. Why is that, you ask?…
How to use dynamic paywalls to create greater demand for your job board subscriptions program. When The New York Times announced recently that it was introducing dynamic paywalls as a way to boost subscriber growth, digital publishers sat up and took notice. The decision to alter the user experience depending on where visitors are at in the…
Important decisions shouldn’t be left up to gut feelings. Using analytics metrics, directory publishers can get a big picture view of how their websites are performing and where areas for new opportunities exist. Directory publishers don’t just have to worry about search engine traffic and visitor engagement, although those are powerful factors that can play…
The biggest business directories in the world are generating millions of dollars in profit for online publishers. Launching a local business directory is a no-brainer for digital publishers right now. Using sophisticated content management systems, publishers can create directories that are nearly autonomous. Self-serve portals allow businesses to generate and pay for online listings themselves,…
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Online calendars promote digital engagement and keep visitors coming back for more. So why aren’t more digital publishers launching their own calendar products? The answer, it seems, is a lack of awareness. At this point, the majority of digital publishers understand the benefits of add-on products. Business directories, job boards, and sponsored content are just…
It’s incredible to look back over the past year and see how many digital publishers are launching job boards for the very first time. There was a time, not long ago, when display advertising was the primary revenue stream for publishers, but that is no longer true. Today’s forward-thinking publishers are launching optimized job boards…
Prominent directory websites like Yelp, YP.com, and Whitepages receive millions of site visits each month, but you don’t have to be one of the “big guys” to benefit from Google’s preference for directory websites. Digital publishers use directories to boost search traffic on their own websites all the time. It’s a strategy that’s been used…
Bring together the leaders of news organizations, platforms, and foundations, and you’re bound to get some honest opinions on the state of digital journalism. Rather than focus on dire predictions for the future, the dozens of industry executives brought together earlier this year by the Shorenstein Center on Media, Politics, and Public Policy at Harvard…