Digital news publishers need content, and to produce that content they need reporters. But staff reporters don’t come cheap, making local news publishing a challenging business to be in right now. Could local news automation be the solution that digital publishers have been looking for? The answer depends on who you ask. For the companies…
Clicks, comments, shares — when it comes to sponsored content, any form of engagement is a positive. But as brands get more selective in deciding where to run their sponsored content, publishers are asking more questions about what their advertisers really want to see. Sponsored content, branded content, and native advertising are all terms used…
Every minute counts in the fast-paced world of digital news publishing. Every dollar counts, too. For publishers running lean operations, automatic transcription tools are a game changer. The best automatic transcription tools are just as accurate as manual transcribers, and they cost a lot less money. They also require less time to complete than manual…
With the news that BuzzFeed is laying off 15% of its staff and Gannett is cutting jobs across the country as part of a cost-saving measure, the digital publishing industry is looking for a path to survival. Many are wondering if the nonprofit model might be the long-term solution that publishers are looking for. Dwindling…
Reach out to learn what Web Publisher PRO can do for YOU.
Display advertising remains one of the most important revenue streams for digital publishers, but the growing use of ad blocking technology is threatening to upend traditional publishing models. Ad blocking technology is not new. In fact, publishers have been warning us about the potential impact since at least 2016. The technology itself works by stopping…
After two years of financial struggles and employee layoffs, the women’s lifestyle publisher Refinery29 is now starting to capitalize on the success of its live events to turn things around. Here’s how the company is growing its pop-up series, and how other digital publishers can turn live events into a reliable source of revenue. Like…
The number of people willing to pay for subscriptions to digital news publications has started to decline — here’s what publishers can do to overcome a drop in subscribers. After years of stagnant subscription sales, it seemed as though news publishers had finally turned things around in 2017. Fresh off the U.S. presidential election, digital…
If you’ve got a solid SEO strategy in place and your online directory still isn’t ranking highly in Google search results, then a lack of social media awareness could be to blame. Many directory publishers are under the impression that organic traffic alone is enough to sustain their businesses. That may be true in some…
More than a year has passed since Google for Jobs entered beta. Although there was widespread fear at the time about how the launch of Google’s job search capability would impact independent job boards and recruitment websites, the actual outcome has been far less dire than many predicted. Independent job boards can enhance their SEO…
Consumers are finally warming to the idea of paying for premium content, and directory publishers are capitalizing on the sea change. Like news organizations, a growing number of directory publishers are launching membership programs for their most frequent visitors. Similar to subscription packages, premium memberships offer incremental revenue for directory publishers who’ve grown tired of…