Remember when Apple News first launched, and publishers were giddy with optimism? Apple News was supposed to be the answer to capturing engaged audiences and driving ad revenue for local news publishers. In a February 2018 survey, almost 30% of respondents said publishers should prioritize Apple News in the new year. But today, just one…
Digital publishers are embracing mobile streaming video, as they work to develop the types of experiences that drive engagement and conversions. Audiences are increasingly coming to expect mobile streaming video from news publishers. Mobile streaming video is growing around the world as more viewers demand newer ways to watch content from their smartphones and tablet…
What sort of premium features would entice you to pay for an online publication? It’s a question digital publishers are grappling with, and one that they must find an answer to in 2019 if they wish to survive—and thrive—in the competitive media landscape. The business model for digital journalism is changing, with more and more…
When launching a new data journalism project, consider these trends and the strategies news reporters and editors are using to expand the way they cover events and publish content on the web. Data journalism has taken a number of steps forward in the past decade, but 2019 is set to be the year that innovation…
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What makes a successful email newsletter? That’s the million-dollar question that digital publishers are working hard to figure out. We’ve put together a comprehensive guide to the underlying principles behind improving email newsletter engagement. First things first, let’s talk about why email newsletter engagement is so important. Email marketing has become a central component of…
Online retailers have been using the customer lifetime value metric to gauge the success of their retention strategies for years. Now, savvy digital publishers are getting on board with the same technique as they search for new ways to achieve long-term revenue growth. The customer lifetime value (LTV) metric is a new one for many…
At this point, most digital publishers understand the importance of web analytics. While page views will always have a role here, audience engagement is taking the lead for publishers interested in measuring the success of their editorial content. A decade ago, it was expected that publishers would look at page views and unique visitors as…
The New York Times reached a major milestone earlier this month, when the company announced it had hit 4.3 million paid subscribers. Generating that sort of enthusiasm for a digital news product doesn’t happen by accident. It’s the result of a highly crafted revenue generation strategy with subscription sign-up pages that drive reader conversions. Subscription…
As a digital publisher, you can’t expect to grow your audience until you understand who you’re trying to reach. The way readers interact and engage with the content on a digital news website depends on who they are and what they’re interested in. Understanding your audience is one of the key pillars to success for…