Launch a Paywall

Metered, Hard, or Dynamic? Choosing the Best Paywall Strategy

The rise of the paywall has been well documented. While most digital publishers understand the value in restricting content to promote their subscription programs, there is still debate within the publishing community about which paywall strategy works best. With advertising rates on the decline, digital publishers have largely turned to subscription programs to generate revenue…

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Digital Publishing Trends 2019

5 Trends to Watch in Digital Publishing

Innovation. Innovation. Innovation. That’s what’s going on in the digital publishing industry right now. As publishers look for new monetization strategies, they are transforming the way readers digest content on both desktop and mobile devices. With a sharper focus on their digital products, publishers big and small are developing smarter production strategies based on what…

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native advertising

The Pros and Cons of Native Advertising

The native advertising industry is booming, and digital publishers are taking notice. According to the advertising firm AdYouLike, the native ad industry is poised to grow to $400 billion by 2025 — a 372% increase from the expected market size in 2020. With advertisements that blend seamlessly into publishers’ existing editorial flows, native advertising goes…

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