Traffic Arbitrage for Publishers

What Is Traffic Arbitrage?

What is traffic arbitrage, and how do publishers use the strategy to increase revenue? We have the answers. The definition of arbitrage is the “simultaneous buying and selling of securities, currency, or commodities in different markets … in order to take advantage of differing prices for the same asset.” In the publishing industry, arbitrage has…

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How to Use Spreadsheets in Digital Reporting

Spreadsheets are helping reporters explain themselves to readers and tell better stories. Would you like your reporters to produce the types of stories that generate shares and clicks? That’s exactly what digital reporters are producing right now using the latest techniques in data management and spreadsheets. Throughout the media world, there is a growing recognition…

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YouTube for publishers

Why Are Publishers Banking on YouTube?

Monetizing video content is hardly a new strategy for digital publishers, but with ad rates continuing to decline, more media companies are going all-in on YouTube. According to newly-released research from Digiday, digital publishers see more opportunities for monetization on YouTube than any other channel, including Facebook and Google AMP. YouTube also ranked above Instagram,…

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