The best subscription salesperson might be sitting at a desk in your office. As digital publishers look for new ways to boost subscriptions, some are turning to their own reporters for help. Reporters, editors, designers, freelancers, and other publication staffers can all be incentivized to sell subscriptions. This strategy is still new, so it hasn’t…
The New York Times, Condé Nast, Refinery29, and Time have all gotten involved in influencer marketing. Smaller, independent publishers are getting in on the action, too. But the way that digital publishers approach influencer marketing depends on the time and resources they’re willing to commit. Influencer marketing, as a strategy, is on the upswing. Particularly…
Technology firms embark on new funding rounds every day in Silicon Valley. But when WordPress parent company Automattic announced that it had closed on a $300 million funding round, at a $3 billion valuation, earlier this week, the digital publishing community took notice. One reason for the intense interest is because Automattic has famously shied…
If you’re a local news publisher, you’ve most likely heard about the new AP DataKit. The free, open source command-line tool was released earlier this month. Despite AP DataKit being made specifically for newsrooms and journalists, many publishers of local news sites and online magazines are still unsure about how take full advantage of this…
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Learn how to implement the best subscription marketing system at your publication. To the general public, local news websites are a source for information and building connections in the community. Savvy digital publishers know they’re so much more. Publishers who generate revenue through online subscriptions are using their websites as a portal to their online…
You might have heard of the short-run newsletter, but do you know how to create one for your publication? We have the answers. The value of email newsletters for digital publishers has been well documented. Readers who subscribe to a publisher’s newsletter are twice as likely to become paid subscribers as those who do not,…
Barstool Sports is doing it. So are theScore, Fox Sports, and Vox Media. In the past few months, digital publishers have started entering the sports betting business at a rapid clip. Some companies, like The Chernin Group, have even formed new media businesses dedicated to covering the sports betting market. The trend has left many…
Cannabis news sites are tracking the evolution of the marijuana market and providing a valuable service to both consumers and industry insiders, but many marijuana publishers are still having difficulty monetizing their efforts. Despite recreational marijuana now being legal in some form in 33 states and Washington D.C., many cannabis magazines and news publications that…
Younger audiences consume news differently than older audiences, and the revenue generation tactics that worked in previous decades are no longer relevant. Those are two of the many takeaways from the newest Reuters Institute report, titled “How young people consume news and the implications for mainstream media.” The eye opening report, which was created in…