nonprofit newsrooms fundraising

How Nonprofit Newsrooms Solicit Major Donations

With traffic to digital-native news sites showing little growth for the second consecutive year, nonprofit newsrooms are looking at how they can do a better job soliciting major donations from both individuals and charitable foundations. A number of nonprofit newsrooms have started membership programs in the past few years, with mixed results. The financial resources…

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Publishing Membership Model

Extending Value with the Publishing Membership Model

The publishing membership model is having a moment. Unlike other monetization strategies, which often fit a broad spectrum of media publications, there is no such thing as a one-size-fits-all approach when it comes to online memberships. Data and analytics are a publisher’s best resource for designing a membership program. The best publishing membership model is…

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email marketing

5 Email Marketing Principles for Digital Publishers

These email marketing principles are designed to help digital publishers improve the performance of email newsletters. Most of the email marketing strategies you’ll read about online were designed to help retail businesses. Some of this advice remains true for digital publishers, but much of it is irrelevant to organizations that aren’t trying to sell traditional…

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