marketing for online magazines

The Best Strategies Online Magazines Can Steal from Marketers

Global retail brands spend millions of dollars on marketing each year. Online magazines looking to optimize their revenue streams should take a look at the strategies big marketers are pioneering and find ways to adapt those strategies for their own use. Nike, Verizon, and Kellogg are just three examples of global brands with super-sized marketing…

Choosing CMS as a magazine publisher

How to Choose a CMS as a Magazine Publisher

Choosing the best CMS as a magazine publisher means looking under the hood and evaluating how the features offered by various platforms align with your own needs. It also means considering how difficult it might be to migrate from your existing CMS to the new system you choose. Content management systems serve as the backbone…

Sell Online Magazine Subscriptions

How to Sell More Online Magazine Subscriptions

The latest strategies for selling online magazine subscriptions It’s easier to sell online magazine subscriptions today than any time in history. Despite declines in the readership of print magazines, digital publishers are seeing a surge of interest. Just as people are ditching cable for streaming services, like Netflix and Hulu, they’re also trading in print…

Online magazine mobile app

Should Your Online Magazine Launch a Mobile App?

How to decide whether your online magazine should develop a custom mobile app The percentage of publishers with standalone mobile apps is tiny, but with the potential for significant upside—an opportunity to generate additional revenue and grow existing subscription programs—more magazine publishers are launching their own mobile apps. Global mobile app revenues topped $365 billion…



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Progressive Web Apps

Should Publishers Use Progressive Web Apps (PWAs)?

When it comes to web publishing, the goalposts are always moving. As Google works to speed up the mobile web, the company has launched a series of new products and initiatives. The latest of these initiatives is a framework for web publishers that is known as Progressive Web Apps, or PWAs. Progressive Web Apps are…


Top Ecommerce Tools for Magazine Publishers

In this guide, you’ll find a list of the top ecommerce tools for magazine publishers. Buzzfeed’s recent expansion into ecommerce hasn’t gone unnoticed within the publishing community. Although the digital publishing powerhouse seems to be taking ecommerce to the extreme—Buzzfeed launched a dedicated social commerce division, BuzzFeed Commerce, in 2016, and has since generated hundreds…


Do You Need a Separate Website for Sponsored Content?

Publishing sponsored content on a standalone website ensures that readers understand the difference between paid and editorial content, but is running a standalone website for sponsored content a viable strategy for the long-term? One media company that’s tried the approach is The Texas Tribune. When The Texas Tribune launched its sponsored content program back in…

Digital News Publishers on Reddit

Best Practices for Digital News Publishers on Reddit

Curious to learn about the best strategies for digital news publishers on Reddit? Here’s what you should know. The Washington Post, National Geographic, and Buzzfeed have all found ways to use Reddit to their advantage. By establishing a presence on the social platform, these publishers have been able to cultivate an audience that has followed…