The world is moving away from print formats, and online publishers are poised to profit. That’s the key takeaway from dozens of surveys of consumers and media executives going into the year 2020. With more than 4.5 billion people now using the Internet, the latest digital publishing trends suggest that even more news consumption will…
Think Instagram is just for millennial influencers? Think again. Instagram is increasingly being used by top media publishers to drive awareness and increase engagement on their web content. Interest in Instagram across all demographics has surged in recent years. Although the image-focused social platform was once used primarily by people in their teens and twenties,…
More publishers are requiring that readers register for accounts before accessing content on their websites. Is this a savvy strategy, or does requiring registration details turn visitors away? Keep reading to find out. When Reuters Institute polled media executives as part of its annual journalism report last year, the organization uncovered a surprising trend. While…
Over the past few years, digital publishers have increasingly come to rely on social media as a traffic source. Facebook, Twitter, and Instagram are all popular, and publishers have found clever ways to grow traffic using these channels. But what about Pinterest? Should your publication be on Pinterest, too? Social media use among digital publishers…
Reach out to learn what Web Publisher PRO can do for YOU.
Your staff is on point. Your technology is on point. So what’s stopping your digital magazine from entering the big leagues? Without the right editorial workflow in place, it’s almost impossible to find success in the highly-competitive online publishing industry. An editorial workflow is a standardized plan for how a publication will create, review, edit,…
Branded content isn’t new. For more than a decade now, digital publishers have been generating revenue by producing content for brands. The branded content business model has become a critical stream of revenue that’s allowed publishers to thrive. But changes in the industry in 2020 are causing some publishers to reevaluate their approach. City and…
Subscriptions represent a path toward financial sustainability for many publishing businesses. But launching a subscription program involves more than just putting up a paywall. Launching a subscription program that generates real revenue requires a strategic business plan. You’ll need to take concrete steps to start your subscription program off on the right foot, and that…
How to decide whether the freemium model is a good fit for your publication and implement this strategy to increase revenue and profits in the New Year Paywalls, subscriptions, micropayments, memberships. When it comes to monetization strategies, publishers are feeling like they’ve tried it all. Ever since the financial viability of advertising-based revenue came into…
Content is king, but in the world of online publishing, website design is pretty important, too. Sure, you might be publishing hard-hitting articles. You might even be winning awards for the journalism on your website, but until you implement a professional web magazine design, it’s going to be hard for people to take your publication…
Are you a digital publisher? If so, you won’t want to miss these essential WordPress plugins for online magazines. WordPress offers more features and flexibility than any other content management system, but if you’re using the core software without any plugins, then you’re still missing out on valuable functionality. With the right plugins, magazine publishers…