Why should publishers care about engagement metrics? We’ll tell you. Reliable engagement metrics are becoming more important for publishers who depend on revenue from subscriptions and membership programs. Engagement shows publishers how well their editorial strategies are lining up with reader interests. If you want to sell subscriptions, you need to create the kind of…
More publishers are moving to WordPress CMS. We’ve put together this guide with everything you should know before making the switch. Everything you do at a news organization revolves around your content management system. Editorial content, photos, video, subscriptions, and advertising can all be constrained by an outdated or closed-source CMS. If your publishing system…
If you’ve been considering migrating your website to WordPress, we’ve got all the reasons why you should take the leap. Deciding to migrate to WordPress is one of the smartest decisions a digital publisher can make. Not only is WordPress the most popular content management system (CMS) around these days, but the platform itself is…
Outdated content management systems are a headache for digital publishers, but migrating to WordPress isn’t always a simple process. It’s not uncommon for publishers to delay their migration to WordPress out of fear that they might get stuck in the middle of the process or that existing content will be lost in the transition. What’s…
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As publishers look to generate new streams of revenue, they’re moving beyond the screen. By selling travel packages, publishers are diversifying revenue and strengthening the relationships they have with readers. Thrillist became the latest in a string of high-profile publishers to start selling travel packages earlier this year. The publication, which is a part of…
Publishers of all sizes are growing their audiences using TikTok. Here’s what you should know before joining this year’s trendiest mobile video app. In a short period of time, TikTok has grown from relative obscurity to social media phenomenon. The short-form video app now ranks as the No. 1 entertainment app on the Apple App…
Could you be generating more revenue by selling sponsored content? Here are the biggest mistakes that are holding publishers back. The sponsored content business model has evolved in the past decade. With rising expectations on the part of brand advertisers, online publishers have to be on top of their game to stay competitive. When brands…