Social Media Scheduling Platform

What Is the Best Social Media Scheduling Platform for Publishers?

A social media scheduling platform helps publishers leverage Facebook, Instagram, and Twitter for maximum results. Selecting the best social media scheduling platform depends mainly on which features you need. There are dozens of options available for digital news publications and online magazines, and they all have unique features and capabilities. The basic features almost all…

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Covid-19

How Publishers Are Responding to Covid-19

Local news publishers are facing challenges they’ve never seen before, as they deal with the Covid-19 pandemic from both a business perspective and a journalistic one. Throughout the crisis, publications across the country have seen record traffic. They have also seen a pullback in local business advertising, causing concern among many in the industry. According…

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Content Distribution Strategies

Top Content Distribution Strategies for Local Publishers

The top content distribution strategies for local publishers are email marketing and social media. Keep reading to find out how to implement these strategies, and others, at your publication. With traditional print newspapers closing in record numbers, local publishers are stepping in to fill the void in communities around the country. Despite publishing original local…

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Ad Platform

What Is an Ad Platform?

An ad platform is a technology for monetizing online traffic. In most cases, ad platforms serve as the broker or intermediary between the digital publisher and the advertiser. Platform providers offer the tools that businesses use to purchase advertising that is delivered on websites and mobile apps. The term “ad platform” is a generic one…

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Digital Media Companies

How Do Digital Media Companies Make Money?

Digital media companies make money through a combination of business models, including digital advertising, subscriptions, affiliate linking, and ecommerce sales. A growing number of publishers are also generating revenue by hosting live events, either virtually or in-person. The biggest difference in how traditional media companies and digital media companies make money is that digital media…

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CRM systems for online publishers

The Best CRM Systems for Online Publishers

Global brands use customer relationship management (CRM) systems. So do small and midsize businesses. Do online publishers need CRM systems, too? Absolutely. As the number of CRM systems on the market continues to grow, technology companies are developing more industry-specific solutions. It isn’t uncommon to see CRM systems designed specifically for restaurants or retailers. Now…

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