Online Directory

Building an Online Directory? Best Practices for the Digital Age

An online directory can quickly generate real revenue — when it’s done right. These best practices will help you become a master. When people talk about building an online directory these days, they are usually referring to the restaurant, real estate, and schools directories that many digital publishers are adding to their websites. These directories…

Increase Newsletter Sign Ups

How to Increase Newsletter Sign Ups With Better Forms

Email continues to be one of the most popular channels that digital publishers use to communicate with readers. Growing that channel means finding better ways to increase newsletter sign ups, so you can grow your audience. Researchers have found that email generates $38 for every $1 spent. For publishers, that means increases in subscription rates,…

Instagram to Connect with Younger Readers

Should You Use Instagram to Connect with Younger Readers?

Has your publication tried using Instagram to connect with younger readers? Here’s why this is a strategy worth trying out. Advertisers want younger audiences, and news publishers are working hard to deliver. For decades, the most valuable age demographic for advertisers has been the 18-to-34 year old group. Consumers in this cohort are big spenders,…



Reach out to learn what Web Publisher PRO can do for YOU.

Google Continuous Scrolling

5 Important Google Ranking Factors for Publishers

Hundreds of factors can influence how a website ranks in Google search. How do you know which factors have the most direct impact on rankings? We’ve put together a definitive list of the most important Google ranking factors for publishers right now. Digital publishers are always on the hunt for new ways to boost their…

personalized emails

How to Increase Engagement with Personalized Emails

More than 205 billion emails are sent and received each day, and the average person receives more than 400 commercial emails each month. With so much action going on inside inboxes these days, have you ever stopped to consider how people decide which emails to open first? Messages from friends, family, and coworkers clearly rise…


What Is a Local Business Directory (Plus 4 Examples to Inspire You)

A local business directory is a website that features listings for businesses in a certain town, industry, or niche. Listings usually include basic information, like the business name, phone number, physical address, and website address. They can also be filtered by location, type of business, activity, or even business size. Local business directories are sometimes…

Facebook Account Linking Tool

How to Build Engagement Using Facebook’s Account Linking Tool

The relationship between Facebook and digital news publishers has never been easy. For years, publishers have accused Facebook of stealing content and hiding their posts in the News Feed. With a new account linking tool on the horizon, though, Facebook is looking to turn things around. When it’s released, Facebook’s account linking tool will allow…

Virtual Events

6 Ways Publishers Are Making Money from Virtual Events

Live events had become a substantial source of revenue for digital publishers. Then, Covid-19 hit. With live events immediately shut down across the country, some publishers saw 20% of their total annual revenue disappear overnight. Now, months into this pandemic, publishers have started to get creative with how they promote and monetize their events. Rather…