In order for the membership model to work, digital publishers have to be selling more than just a product or a cause. Publishers need to be offering transparency and meaningful opportunities to actually contribute if they want their membership programs to succeed. That’s just one of the many lessons laid out in The Membership Guide,…
An online directory can quickly generate real revenue — when it’s done right. These best practices will help you become a master. When people talk about building an online directory these days, they are usually referring to the restaurant, real estate, and schools directories that many digital publishers are adding to their websites. These directories…
Email continues to be one of the most popular channels that digital publishers use to communicate with readers. Growing that channel means finding better ways to increase newsletter sign ups, so you can grow your audience. Researchers have found that email generates $38 for every $1 spent. For publishers, that means increases in subscription rates,…
Has your publication tried using Instagram to connect with younger readers? Here’s why this is a strategy worth trying out. Advertisers want younger audiences, and news publishers are working hard to deliver. For decades, the most valuable age demographic for advertisers has been the 18-to-34 year old group. Consumers in this cohort are big spenders,…
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Hundreds of factors can influence how a website ranks in Google search. How do you know which factors have the most direct impact on rankings? We’ve put together a definitive list of the most important Google ranking factors for publishers right now. Digital publishers are always on the hunt for new ways to boost their…
More than 205 billion emails are sent and received each day, and the average person receives more than 400 commercial emails each month. With so much action going on inside inboxes these days, have you ever stopped to consider how people decide which emails to open first? Messages from friends, family, and coworkers clearly rise…
Still not convinced of the value of SEO for local news publishers? A new Google user behavior study has uncovered some surprising search insights. Analyzing more than 1,800 Google user behavior sessions, the data team at Backlinko found that just 9% of Google searchers make it to the bottom of the first page of search…
A local business directory is a website that features listings for businesses in a certain town, industry, or niche. Listings usually include basic information, like the business name, phone number, physical address, and website address. They can also be filtered by location, type of business, activity, or even business size. Local business directories are sometimes…
The relationship between Facebook and digital news publishers has never been easy. For years, publishers have accused Facebook of stealing content and hiding their posts in the News Feed. With a new account linking tool on the horizon, though, Facebook is looking to turn things around. When it’s released, Facebook’s account linking tool will allow…
Live events had become a substantial source of revenue for digital publishers. Then, Covid-19 hit. With live events immediately shut down across the country, some publishers saw 20% of their total annual revenue disappear overnight. Now, months into this pandemic, publishers have started to get creative with how they promote and monetize their events. Rather…