Online advertising took us on a wild ride in 2020. Here’s what to expect in 2021. Big gains, followed by major losses, with plenty of twists and turns in between. That became the norm for digital publishers in 2020. With a constant stream of new advertising platforms and ad serving plugins being released, digital publishers…
Voice search was poised to become the next big thing in 2020. Then the pandemic happened. As we look into 2021, publishers are once again asking whether they need a voice search strategy. For businesses that sell physical goods and services, the value of voice search is clear. Millions of voice-activated devices are now sitting…
The best native advertising programs drive conversions, engagement, and revenue for online magazine publishers. Pinpointing exactly how to develop the kind of successful native advertising program that actually moves the needle on profitability, without being disruptive, is challenging. That makes learning about native advertising best practices especially important for online magazine publishers. Native advertising is…
How to quickly increase your publication’s Google visibility by creating, optimizing, and organizing your online content Boosting a website’s Google visibility is both an art and a science. While we know there are certain key steps that publishers should take to increase website traffic, we also know that there are some more creative solutions for…
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Everything you need to know about the best paywall software designed for magazine publishers Subscription sales went through the roof in 2020. Within the digital news and media category, subscriptions rose an incredible 110% during the first half of the year. But even in the best of times, managing a successful subscription program takes a…
Creating “Best Of” lists, landing pages, self-serve portals, and other types of advertising to add value to your business directory Online business directories are providing digital publishers with a valuable monetization opportunity, but the benefits don’t stop at the publisher’s doorstep. Beyond providing an additional source of revenue for online magazines and news publishers, directories…
You’ve heard of the membership model, the advertising model, and the subscription model for local news publishing, but what do you know about the philanthropic model? Within the world of digital media, the philanthropic model is one that’s still emerging. As we move into 2021, this is something you might be hearing a lot more…
Whether you want to brush up on your keyword research or dig into more advanced search concepts, these are the SEO tips you’ll want to know as a magazine publisher. Search traffic is something online magazine publishers can’t afford to ignore. While word-of-mouth marketing and social media will always have their place in the world…
These are the key trends impacting digital publishers in 2020 — and beyond What a year it’s been. After experiencing a tumultuous winter and a record-setting spring and summer, when traffic figures at many digital news outlets went through the roof, a new normal has begun to set in. Publishers right now are setting up…