Personalize Content

How to Personalize Content to Increase Conversions

Who are you writing for? Whether you’re writing for first-time website visitors, longtime subscribers, or the Google algorithm, you’ll find that there are ways to personalize content to increase conversions. We’re all guilty of occasionally adjusting website copy based on the latest changes to the Google algorithm. When it comes to search engine optimization (SEO),…

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Publisher RPM

What Is Publisher RPM?

If you’ve never heard the term revenue per mille, you’re not alone. Despite advertising being the most common revenue channel for online publishers, publisher RPM is still something that’s not well understood. Why is that, and how can learning about RPM help maximize profitability at your own publication? Whereas CPM is an advertiser-focused metric, RPM…

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Promote an Online Magazine

How to Promote an Online Magazine

Discover how to promote an online magazine, and find out the resources required to get the results you want. Online magazines are different from print magazines in a lot of ways, and we’re not just talking about how they’re produced. Digital publishers have unique considerations when it comes to promoting their businesses. Many of the…

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Clubhouse for Digital Publishers

Should Digital Publishers Use Clubhouse?

Clubhouse is the newest social media platform on the block. Should digital publishers be using it? Audio chatrooms aren’t necessarily new, but the makers behind Clubhouse believe they’ve developed something unlike anything else. Clubhouse is a popular new social media platform that influencers are using to host public conversations about all kinds of topics. Clubhouse…

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WordPress Speed and Performance

5 Essentials for Every Digital Publisher

Profitability doesn’t happen by chance. To build a sustainable online business and grow as a digital publisher, you’ll want to incorporate these five essential elements. The digital publishing industry has been around long enough that the basic rules and norms are well-established. Most local news websites are run on the WordPress platform, and the vast…

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