Facebook’s News Feed

How to Rank Better in Facebook’s News Feed

Facebook recently announced plans to shake up its News Feed to give users more of what they want. While that’s generally good news for consumers, any changes in Facebook’s News Feed could have major implications for digital publishers. Facebook has become one of the most important drivers of traffic for local news publishers and online…

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Direct Traffic

Why Should Publishers Care About Direct Traffic?

Amid all the focus on search engine optimization and social sharing, there’s a big opportunity that many online publishers are missing: direct traffic. The majority of digital publishers don’t know the source of their direct traffic, and that can create both confusion and a feeling of powerlessness. After all, how can you grow a traffic…

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E-Commerce Monetization Opportunities

E-Commerce Monetization Opportunities for Publishers

Throw out what you think you know about e-commerce. Today’s digital publishers are finding all-new e-commerce monetization opportunities. Here’s what you should know. The surge in traffic across e-commerce websites has spilled over into the media sphere, and savvy digital publishers are capitalizing on the opportunity. Consumers have grown far more comfortable shopping online during…

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Aspiring Local News Publishers

7 Resources for Aspiring Local News Publishers

The need for high-quality local journalism has never been greater, and yet the obstacles to launching a hyperlocal media website are still daunting for aspiring local news publishers. Hundreds of hyperlocal news websites currently operate in the U.S. and Canada, and every one of those publications faced certain challenges and struggles in the beginning. How…

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