Business Tools for Newsletter Publishers

5 Must-Have Business Tools for Newsletter Publishers

Email newsletters have been around for decades, but the strategies that digital publishers are using to monetize their newsletters have gotten more sophisticated. In just the past few years, the number of business tools for newsletter publishers has doubled (if not tripled). With so many options available now, how do you choose which business tools…

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Opportunities for Local News Entrepreneurs

The Latest Opportunities for Local News Entrepreneurs

If you’ve been toying with the idea of starting a digital publication, now is the time to do it. The resources and opportunities for local news entrepreneurs have never been greater, despite lingering concerns about the stability of many legacy media companies. Innovation in the digital publishing industry is coming from both nonprofit and for-profit…

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Acceptable Ads

What Are Acceptable Ads?

Consumers are becoming more comfortable viewing and engaging with Acceptable Ads. How do you know if the ads running on your website fit the definition? For publishers that generate revenue through display advertising, the problem is nothing new. More advertising equals more profit, but too many display ads can lead to higher bounce rates and…

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