Value Proposition

What Is Your Value Proposition?

Having a compelling value proposition will help in every aspect of your publishing business. It’s something that every member of your team should know by heart, whether they work in sales, editorial, marketing, or any other department. A value proposition is a straightforward statement that summarizes why a reader would choose your publication over any…

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Search Rankings to Drop

What Causes Search Rankings to Drop?

If you’ve noticed a sudden decrease in traffic coming to a popular landing page or evergreen content on your website, you’re probably wondering why that is. What causes search rankings to drop? In most situations, there is no one single event that causes a webpage to drop off the first page of Google search results….

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Audit Your Content

How to Audit Your Content for Editorial Tone

What is the tone of your publication? If you don’t immediately know the answer, then you probably don’t have a defined tone. Why does that matter, and why should you audit your content for editorial tone? We’ll tell you. Developing an editorial tone of voice is one of the first steps that publishers take when…

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Business Tools for Newsletter Publishers

5 Must-Have Business Tools for Newsletter Publishers

Email newsletters have been around for decades, but the strategies that digital publishers are using to monetize their newsletters have gotten more sophisticated. In just the past few years, the number of business tools for newsletter publishers has doubled (if not tripled). With so many options available now, how do you choose which business tools…

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Opportunities for Local News Entrepreneurs

The Latest Opportunities for Local News Entrepreneurs

If you’ve been toying with the idea of starting a digital publication, now is the time to do it. The resources and opportunities for local news entrepreneurs have never been greater, despite lingering concerns about the stability of many legacy media companies. Innovation in the digital publishing industry is coming from both nonprofit and for-profit…

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Acceptable Ads

What Are Acceptable Ads?

Consumers are becoming more comfortable viewing and engaging with Acceptable Ads. How do you know if the ads running on your website fit the definition? For publishers that generate revenue through display advertising, the problem is nothing new. More advertising equals more profit, but too many display ads can lead to higher bounce rates and…

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