SEO Tag Page

What Is an SEO Tag Page?

SEO Tag Page Definition: What Is an SEO Tag Page? An SEO tag page is a mini glossary that lists all the articles a publisher has written about a certain topic. Publishers who are interested in optimizing their websites for search should use tag pages as a way to increase their Google ranking for certain…

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Google Search Console

The Best Google Search Console Tips for News Publishers

News that Google is introducing Search Console Insights as a way to help publishers understand which content resonates best with their readers has generated plenty of headlines. It’s also brought about plenty of questions from news publishers who hadn’t been using Google Search Console previously. Google’s Search Console tools are designed to help publishers measure…

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Affiliate Marketing

Affiliate Marketing Basics for Publishers

Successful online publishers have been using affiliate marketing to generate revenue for years. If you haven’t adopted this approach yet, you could be missing out on a valuable income stream. Performance-based marketing is one of the fastest growing revenue channels for publishers, thanks to its significant earning potential and easy implementation. According to eMarketer, global…

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Keyword Rules for SEO

8 Keyword Rules for News and Magazine Publishers

These are the keyword rules that every digital publisher should know. Targeting the right keywords can lift your content in Google search results, but most publishers still have questions about how often they should use certain keywords and how much value targeted keywords actually deliver for search engine rankings. Is targeting keywords in meta tags…

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Customer Service

How Customer Service Impacts Subscriber Retention

As digital publishers generate more revenue from reader subscriptions, the need for high-quality customer service has grown. A new report from American Press Institute finds that the customer support agents are often the only direct point of contact for a publication’s readers, so those interactions between service agents and subscribers play a huge role in…

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