Outrank a More Popular Website

How to Outrank a More Popular Website

If you want to outrank a more popular website, you’ll need to come up with a compelling SEO strategy. Nobody starts out as the biggest fish in the pond. As a digital publisher, your goal should be to grow incrementally and slowly pick off your competition over time. The toughest stage is the very beginning….



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Podcasts for Online Publishers

7 Podcasting Plugins for News Publishers

Last week’s announcement that Automattic, the parent company of WordPress.com, had acquired the podcasting app Pocket Casts led many digital publishers to wonder whether now is the right time to launch a podcast. For publishers who run their websites on WordPress, these podcasting plugins can simplify the process of creating, managing, and promoting all different…

Creative Subscription Strategies

How to Decrease Subscription Renewal Costs

Two of the biggest expenses for digital publishers are subscriber acquisition and subscriber retention. Finding ways to decrease subscription renewal costs can have a huge impact on overall profitability. For a publisher that operates at a 20% profit margin, every dollar saved in subscription and circulation efforts is the equivalent of $5 in new revenue….

Using Too Many Internal Links

What’s Wrong With Using Too Many Internal Links?

The advantages of internal linking are abundant. Internal links improve website usability, lead to an increase in pageviews, and improve PageRank. From an SEO perspective, these are all very good things. But new information from Google shows that using too many internal links can actually hurt your page rank, and that’s a major problem for…

SEO Definitions

The SEO Definitions Every Publisher Should Know

Outrank the competition by learning these fundamental SEO definitions Just because you know the value of search engine optimization (SEO) doesn’t mean you understand the fundamental principles — or the complicated jargon. If you listen to SEO pros, it can sometimes sound like they’re speaking a different language. SEO, organic traffic, clickthrough rates, SEM, PPC,…