Build a Custom CMS

Should You Build a Custom CMS?

If you have been in the digital publishing industry for long enough, you’ve probably come across someone who’s decided to build a custom CMS. The process can provoke anxiety and frustration for even the most experienced publishers. That’s because the expectations for a custom CMS are almost never in line with reality. The reasons behind…

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Vanity URLs

Landing Page Guidelines for Vanity URLs

Vanity URLs help people remember your brand and find your landing pages organically. Just make sure your vanity URLs are set up using these guidelines. Most digital publishers know about the importance of landing pages, but few understand the full benefit of using vanity URLs for the most popular pages on their websites. A vanity…

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