Profitability doesn’t happen by chance. To build a sustainable online business and grow as a digital publisher, you’ll want to incorporate these five essential elements. The digital publishing industry has been around long enough that the basic rules and norms are well-established. Most local news websites are run on the WordPress platform, and the vast…
We’ve got the top WordPress plugins that parenting magazine publishers should know about. Parenting magazines serve as a trusted resource for families, with content designed to empower moms and dads. The readers of parenting magazines are incredibly digitally savvy, making it especially important for parenting and family magazines to have strong online footprints. What makes…
The Covid-19 pandemic has forever altered the way business-to-business magazines operate. The face of business has changed, and that’s had a direct impact on the B2B publishing trends we’re seeing today. Business executives had to adjust to working from home during the pandemic, and that led to a sharp uptick in pageviews and engagement for…
A new announcement from Spotify has gotten the digital news industry buzzing. The company confirmed this morning that it’s partnering with WordPress and launching a tool that content creators, including bloggers and independent news publishers, can use to automatically publish written content as podcasts. Spotify’s partnership with WordPress opens up the door to podcasting for…
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Quarantines, lockdowns, and social distancing measures pushed millions of people to work from home during the height of the pandemic in 2020. For digital publishers with distributed newsrooms, the changes that came about were a bit more nuanced. More than half of all Americans were working remotely during the earliest days of the pandemic, back…
You may have heard that Twitter is considering adding subscription capabilities to its platform. If the social media company starts allowing users to receive subscription payments from their followers, some digital publishers could be in for a windfall. If you’ve ever solicited contributions from your readers through Patreon, then Twitter’s new subscription payments capabilities might…
It’s all about the news. That’s the way most hyperlocal publishers and online magazine publishers operate as they develop their editorial strategies. But keyword research still has its place in the news publisher’s playbook. Keyword research involves researching popular search terms that people type into Google and Bing, and then strategically placing those terms into…
Having in-depth knowledge of a particular topic puts you at an advantage in any industry. The digital media industry is no exception. Recent trends show that niche publications are set to surpass general interest outlets, with readers showing strong preference for publications that focus directly on a few pertinent topics. The idea behind building growth…
Virtually everything about our lives has been upended by the Covid-19 pandemic, including the way we consume digital media. Online publishers have seen some unexpected changes, and they’re adjusting their magazine subscription sales tactics as a result. When the Covid-19 pandemic first hit one year ago, nobody knew what to expect. People across the globe…
As the number of digital publishers with subscription programs has grown, so has the level of interest in membership management platforms. If you’ve recently launched a subscription offering or membership program at your publication, you might be wondering which membership management platform is the best and which one you should choose. Membership management platforms help…