Thousands of local newspapers have closed in the last decade, leaving journalism grads looking for new media opportunities. Digital media entrepreneurship has evolved to become one of the most popular career paths for young journalists today. While the path to becoming a media entrepreneur is rewarding, it’s also risky. Budding publishers face a mountain of…
Email newsletters have been around for decades, but the strategies that digital publishers are using to monetize their newsletters have gotten more sophisticated. In just the past few years, the number of business tools for newsletter publishers has doubled (if not tripled). With so many options available now, how do you choose which business tools…
More than 1 billion people use Instagram each month, making it one of the most important social networking platforms out there in 2021. Despite its massive size, though, most digital publishers don’t know much about how Instagram advertising could help their businesses. Instagram has been popular with brand advertisers for years, but it only recently…
If you’ve been toying with the idea of starting a digital publication, now is the time to do it. The resources and opportunities for local news entrepreneurs have never been greater, despite lingering concerns about the stability of many legacy media companies. Innovation in the digital publishing industry is coming from both nonprofit and for-profit…
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Consumers are becoming more comfortable viewing and engaging with Acceptable Ads. How do you know if the ads running on your website fit the definition? For publishers that generate revenue through display advertising, the problem is nothing new. More advertising equals more profit, but too many display ads can lead to higher bounce rates and…
Facebook recently announced plans to shake up its News Feed to give users more of what they want. While that’s generally good news for consumers, any changes in Facebook’s News Feed could have major implications for digital publishers. Facebook has become one of the most important drivers of traffic for local news publishers and online…
It’s time to pivot your strategy and embrace social media in 2021. Digital publishers were among the first to embrace social media, but in 2021, nearly every publication has gotten on board. Across social media platforms, and particularly Twitter, both digital and print publishers have gone all in on their social media strategies. Publications like…
Try these tools for monitoring your SEO. Which KPIs are you using to track your website’s SEO performance? Frequent updates to Google’s algorithm mean the bar is always rising. The KPIs you tracked last year might only be half as relevant in 2021. Search algorithms are designed to uncover the most relevant content based on…
Amid all the focus on search engine optimization and social sharing, there’s a big opportunity that many online publishers are missing: direct traffic. The majority of digital publishers don’t know the source of their direct traffic, and that can create both confusion and a feeling of powerlessness. After all, how can you grow a traffic…
Online privacy regulations seem to be changing every week, and many digital news publishers are asking where they fit in. These are the latest privacy compliance guidelines that news publishers need to know about in 2021. The shift in privacy compliance guidelines that we’re seeing today has been in the works for some time, long…