Find More Digital Subscribers

8 Ways to Get More Digital Subscribers

Subscription packages are steadily displacing display advertising as the most important revenue stream among digital publishers. But building a sustainable business from the revenue generated by monthly subscriptions or memberships isn’t easy. It relies on finding a constant stream of new readers and giving those readers a reason to pay for access to your online…

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Tip Page for Anonymous Sources

Does Your Publication Need a Tip Page?

When readers have juicy scoops, how do they reach out to your publication? If your tipsters are nervous to share private information via telephone or email, then a secure tip page may be the solution. Most tipsters, or informants, aren’t sending envelopes without return addresses anymore, and they’re not hanging out in dark parking garages,…

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How to Use Related Content to Improve Dwell Time

Publishers are rethinking the way they keep visitors on their websites and relying more heavily on related content tools to encourage engagement. As publishers, we spend a lot of time developing content that our audiences will want to consume. We try to maximize reach and frequently measure the success of our initiatives through metrics like…

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Use Content Analytics to Find Story Ideas

Content analytics and digital publishing go hand-in-hand. While old school journalists pounded the pavement looking for new story ideas, digital journalists are turning to content analytics platforms to stay on top of trends and topics that are important to their readers. Companies like Parse.ly, which provides audience data and analytics for digital media, are changing…

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