E-Commerce Monetization Opportunities

E-Commerce Monetization Opportunities for Publishers

Throw out what you think you know about e-commerce. Today’s digital publishers are finding all-new e-commerce monetization opportunities. Here’s what you should know. The surge in traffic across e-commerce websites has spilled over into the media sphere, and savvy digital publishers are capitalizing on the opportunity. Consumers have grown far more comfortable shopping online during…

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Aspiring Local News Publishers

7 Resources for Aspiring Local News Publishers

The need for high-quality local journalism has never been greater, and yet the obstacles to launching a hyperlocal media website are still daunting for aspiring local news publishers. Hundreds of hyperlocal news websites currently operate in the U.S. and Canada, and every one of those publications faced certain challenges and struggles in the beginning. How…

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Personalize Content

How to Personalize Content to Increase Conversions

Who are you writing for? Whether you’re writing for first-time website visitors, longtime subscribers, or the Google algorithm, you’ll find that there are ways to personalize content to increase conversions. We’re all guilty of occasionally adjusting website copy based on the latest changes to the Google algorithm. When it comes to search engine optimization (SEO),…

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Publisher RPM

What Is Publisher RPM?

If you’ve never heard the term revenue per mille, you’re not alone. Despite advertising being the most common revenue channel for online publishers, publisher RPM is still something that’s not well understood. Why is that, and how can learning about RPM help maximize profitability at your own publication? Whereas CPM is an advertiser-focused metric, RPM…

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