Local Publishers Are Using Chatbots

4 Ways Local Publishers Are Using Chatbots

Times are changing, and publishers now have to get creative in the ways they seek out and engage longtime readers. Increasingly, local publishers are using chatbots to foster deeper connections and streamline their behind-the-scenes operations. Although Facebook is the dominant player in the chatbot space—Facebook Messenger already has more than 100,000 bots—other technology companies like…

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video content

Local Publishers Go All In On Video Content

Digital media giants like Buzzfeed, Mashable, and Fusion Media Group are scaling back their video content programs as they run into an increasingly crowded marketplace, but local independent publishers aren’t all doing the same. Frustrated by dwindling display advertising rates, some hyperlocal publishers are trying their hands at producing branded video content and publishing live…

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