More people access the Internet from mobile devices than desktop, and that’s not just counting millennials or members of Generation Z. More than four-in-ten seniors now use smartphones, as well, and yet the user experience on websites accessed from mobile devices is still lacking in many cases. Mobile optimization hasn’t been fully integrated into the…
The right ad serving platform can make all the difference for independent publishers searching for sustainable sources of revenue. Digital advertising is expected to increase 13.5% from 2016 to 2017, reaching $50.2 billion this year. Much of those gains will go toward publishers running a consistent volume of campaigns on their sites. So why are…
Updated: February 11, 2020 Email isn’t the newest marketing channel on the block, but when it comes to audience engagement and monetization, it still remains king. Ninety-three percent of publishing and media firms now use email marketing, with many looking for new ways to monetize email newsletters for an additional stream of revenue. Email-first publishers…
Updated: February 14, 2020 If you’re a publisher looking for help with CMS migration to WordPress contact us today for a free consultation. Quality journalism brings readers to independent news websites, but the technology behind the scenes is what keeps top publishers in business. As the most popular content management system in the world, WordPress powers…
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