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Multiplatform Publishing Strategy

How to Develop a Multiplatform Publishing Strategy in 5 Steps

In a multi-screen world, multiplatform publishing is necessary for news outlets to survive. Multiplatform publishing is the idea of posting content on multiple channels in order to reach the greatest number of people. The concept sounds simple, but it can get complicated quickly as different platforms require their own formatting requirements and protocols. Multiplatform publishing […]

Improve Reader Engagement

10 Ways for Publishers to Improve Reader Engagement

Conventional wisdom says quality content is the most important element to success in an online publication. The truth is that content is oftentimes secondary to reader engagement. Local publications can’t thrive without devoted audiences, which is why many of the savviest publishers are searching for new ways to improve reader engagement. Audience engagement is especially […]

Launching a News Website

5 Steps to Launching a News Website

It all starts with a great idea. That’s the first step in launching a news website. But turning a great idea for a website into a viable business can get tricky. Launching a news website doesn’t have to be expensive, and would-be entrepreneurs don’t necessarily need to be technically savvy to pull it off. As […]

Membership Programs

The A-to-Z Guide to Membership Programs

As they look at declining ad rates, independent publishers are searching for new paths to financial sustainability. While there is no single solution that works for everyone, membership programs are growing in popularity among online news publishers. Premium memberships aren’t the same thing as subscriptions or paywalls. Paywalls block access to content for visitors who […]

Twitter Strategies for Local News Publishers

5 Best Twitter Strategies for Local News Publishers

Facebook’s recent decision to prioritize family and friends over publishers in its News Feed is causing many news organizations to re-think their social media strategies. With an expected decrease in Facebook traffic comes a renewed interest in Twitter strategies for local news publishers. Although Twitter is a fraction of Facebook’s size—the network accounts for just […]

online news subscriptions

8 Ways to Sell Online News Subscriptions

Readers have been clamoring for quality journalism for years. What’s different now is that they’re finally willing to pay for it. The percentage of Americans paying for online news has surged from 9% to 16% in just the past year, according to the Reuters Institute Digital News Report. Donations to news organizations have tripled in […]

Attract readers to online news site

How to Attract Readers to Your Online Publication

More than eight-in-ten adults now access news on mobile devices, making 2018 a great time to launch a digital-first publication. But drawing eyes away from legacy outlets, and finding ways to attract readers to a publication that exists solely on the Internet, requires a strategy that goes beyond just pumping out great content each day. […]

Guidelines for Content Aggregation

Guidelines for Content Aggregation

Most digital publishers aggregate news content to a certain degree, but the practice has gotten a bad rap in recent years because of some egregious instances of theft and plagiarism. When content aggregation is done right, following recognized guidelines and protocols, the practice actually adds value to publishing brands. At its core, content aggregation is […]