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publishing insights

Connect with younger readers

How Digital Publishers Can Connect with Younger Readers

Top Strategies to Connect with Younger Readers Eighteen to 34. That’s the most coveted age demographic among brand advertisers. Because advertisers care so much about reaching consumers between the ages of 18 and 34, that’s also the demographic news publishers should be engaging with to keep their advertiser clients satisfied. Consumers in the 18-to-34 demographic […]

Digital Publishing Trends 2019

5 Trends to Watch in Digital Publishing

Innovation. Innovation. Innovation. That’s what’s going on in the digital publishing industry right now. As publishers look for new monetization strategies, they are transforming the way readers digest content on both desktop and mobile devices. With a sharper focus on their digital products, publishers big and small are developing smarter production strategies based on what […]

native advertising

The Pros and Cons of Native Advertising

The native advertising industry is booming, and digital publishers are taking notice. According to the advertising firm AdYouLike, the native ad industry is poised to grow to $400 billion by 2025 — a 372% increase from the expected market size in 2020. With advertisements that blend seamlessly into publishers’ existing editorial flows, native advertising goes […]

Fundraising Strategies for Digital Newsrooms

Top Fundraising Strategies for Digital Newsrooms

With more and more publishers switching to nonprofit status, we decided to take a close look at which fundraising strategies for digital newsrooms are most effective. Around the country, hundreds of thousands of people are donating to their favorite news organizations. Creative publishers are pulling out all the stops to get their readers involved. Although […]

Build Trust With Readers

4 Strategies to Build Trust With Readers

What makes people trust a news publication? How can publishers build trust with readers? These are questions that many digital publishers have asked. Now, we’ve got the answers. Despite all the talk of “fake news,” the truth is that trust in the media is still relatively strong. According to a survey by the Reuters Institute, […]

mobile streaming video

Mobile Streaming Video – Insights for Publishers

Digital publishers are embracing mobile streaming video, as they work to develop the types of experiences that drive engagement and conversions. Audiences are increasingly coming to expect mobile streaming video from news publishers. Mobile streaming video is growing around the world as more viewers demand newer ways to watch content from their smartphones and tablet […]

Premium Features

Offer More Premium Features in 2019

What sort of premium features would entice you to pay for an online publication? It’s a question digital publishers are grappling with, and one that they must find an answer to in 2019 if they wish to survive—and thrive—in the competitive media landscape. The business model for digital journalism is changing, with more and more […]

Email Newsletter Engagement

5 Ways to Improve Email Newsletter Engagement

What makes a successful email newsletter? That’s the million-dollar question that digital publishers are working hard to figure out. We’ve put together a comprehensive guide to the underlying principles behind improving email newsletter engagement. First things first, let’s talk about why email newsletter engagement is so important. Email marketing has become a central component of […]

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