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publishing insights

Local SEO tips for directory publishers

Local SEO Tips for Directory Publishers

Are you looking for new ways to increase your visibility in local search results? Then let’s talk about local SEO tips for directory publishers. Local SEO is all about optimizing websites to rank better for local audiences. This is true for any digital publisher, but particular those with directory websites. Why is that, you ask? […]

job board subscriptions

How Dynamic Paywalls Boost Job Board Subscriptions

How to use dynamic paywalls to create greater demand for your job board subscriptions program. When The New York Times announced recently that it was introducing dynamic paywalls as a way to boost subscriber growth, digital publishers sat up and took notice. The decision to alter the user experience depending on where visitors are at in the […]

local business directory

5 Reasons to Launch a Local Business Directory

The biggest business directories in the world are generating millions of dollars in profit for online publishers. Launching a local business directory is a no-brainer for digital publishers right now. Using sophisticated content management systems, publishers can create directories that are nearly autonomous. Self-serve portals allow businesses to generate and pay for online listings themselves, […]

online calendars

How to Generate Traffic with Online Calendars

Online calendars promote digital engagement and keep visitors coming back for more. So why aren’t more digital publishers launching their own calendar products? The answer, it seems, is a lack of awareness. At this point, the majority of digital publishers understand the benefits of add-on products. Business directories, job boards, and sponsored content are just […]

optimized job boards

The Secret to Well-Optimized Job Boards

It’s incredible to look back over the past year and see how many digital publishers are launching job boards for the very first time. There was a time, not long ago, when display advertising was the primary revenue stream for publishers, but that is no longer true. Today’s forward-thinking publishers are launching optimized job boards […]

how to use directories to boost search traffic

Using Directories to Boost Search Traffic

Prominent directory websites like Yelp, YP.com, and Whitepages receive millions of site visits each month, but you don’t have to be one of the “big guys” to benefit from Google’s preference for directory websites. Digital publishers use directories to boost search traffic on their own websites all the time. It’s a strategy that’s been used […]

directory landing pages

How to Create Directory Landing Pages

Businesses will pay top dollar for landing pages that go along with their listings in online directories. In order to be effective from a traffic and conversion standpoint, directory landing pages should include a few key ingredients. Before we get ahead of ourselves, let’s talk a little about what directory landing pages actually are. Directory […]

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