publishing insights

web design trends

The Latest Web Design Trends for Local Publishers

The homepage is the front door to an online publication, but good web design shouldn’t end once readers come inside. The latest web design trends enhance the value of local publications and make visitors want to stay around for longer. In fact, some experts even believe good web design is a competitive advantage for local […]

ancillary revenue

Ancillary Revenue Opportunities for Local Publishers

As hyperlocal publishers search for new ways to generate income outside of online display advertising, ancillary revenue streams are moving into the forefront. With online adverting rates continuing to decline, savvy digital publishers are looking to pursue every income generation strategy available. New opportunities to create ancillary revenue streams are allowing publishers to capitalize on […]


You Launched a Publication. Now, You Need Readers.

Launching a website is the easy part. In order to build a business, would-be digital publishers need loyal readers who are passionate about the topics they cover. Here at Web Publisher PRO, we work with first-time publishers all the time, designing custom business strategies and identifying new areas for growth. Whether a publisher’s revenue model […]

data journalism

Data Journalism for Local Publishers: Where to Begin

Data journalism and hyperlocal publishing go hand-in-hand. Although data journalism has been defined as the process of “gathering, cleaning, organizing, analyzing, visualizing, and publishing data to support the creation of acts of journalism,” it really means different things to different people. At its core, data journalism involves using data as a source for news stories. […]

Editorial Analytics

The Small Publisher’s Guide to Editorial Analytics

Numbers don’t lie. For local publishers looking for new ways to boost traffic and click-through rates, editorial analytics can serve as a roadmap to success. Rather than polling readers or simply guessing which articles will be most popular, more publishers are now relying on audience metrics and editorial analytics to inform their newsroom decisions. Editorial […]

e-commerce strategies for local news sites

E-Commerce Strategies for Local News Sites

As publishers look to squeeze every bit of revenue from their online properties, there’s been a renewed interest in e-commerce strategies for local news sites. The vast majority of publishers already have digital advertising and subscription sales programs solidly in place, but e-commerce still represents an untapped revenue stream with seemingly limitless potential for publishers […]

Hyperlocal Publishers

5 Trends Impacting Hyperlocal Publishers

Daily newspapers are shrinking, but hyperlocal publishers are finding success in the aftermath. Fewer than 1,300 daily newspapers currently operate in the U.S., down from around 1,800 in 1970, and more than half of newspaper jobs have disappeared over the last 15 years. In place of corporate-owned daily newspapers are a growing number of digital-first […]

GDPR General Data Protection Regulation Business Internet Technology Concept

What the GDPR Privacy Law Means for Local US Publishers

When The European Union’s General Data Protection Regulation (GDPR) goes into effect later this month, it could have major implications for local publishers in the US. Europe’s new privacy law is intended to cover companies located anywhere in the world that offer “goods or services” to European users or monitor the behavior of European data […]

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