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publishing insights

Publishers Invest in Voice Search

Should Local News Publishers Invest in Voice Search?

Voice search is poised to change the way people look up products and services online. Should local news publishers invest in voice search? The answer, as always, is more complicated than it seems. Whether local news publishers should invest in voice search depends on a number of variables, like how much traffic they’re seeing each […]

News Publishers Can Be More Inclusive

How News Publishers Can Be More Inclusive

Expanding audiences and bringing new readers into the fold of a digital news publication involves more than just social media marketing or discounts on subscription prices. When news publishers can be more inclusive, they open up the door to a larger readership and expand their opportunities for revenue generation. What does inclusivity look like in […]

social sharing plugins

Social Sharing Plugins for News Publishers

Think your website is optimized for social traffic? Not until you’ve added these social sharing plugins for news publishers. In the digital age, word-of-mouth has evolved into social sharing. In the same way that friends once recommended news articles to their friends, they’re now sharing content on social media. The biggest difference? Rather than telling […]

Comments Section

5 Reasons Your Website Needs a Comments Section

Print newspapers have letters to the editor, and digital publications have comments sections. Having a comments section is a sure-fire way to boost reader engagement and create stronger bonds between readers and reporters. Unfortunately, the number of publications with on-site comments sections has been decreasing as of late, and that’s pushing more conversations onto outside […]

Publishers Generate Revenue Through Amazon

How Digital Publishers Generate Revenue Through Amazon

Have you seen the headlines? Top media publishers, like the New York Times and Buzzfeed, are being encouraged by Amazon to launch consumer-oriented shopping websites overseas in exchange for a greater share of upfront revenue. Back in the U.S., digital publishers generate revenue through Amazon every day, usually without drawing any attention to their monetization […]

Paywalls and Subscriptions

Report: Paywalls Rising, But Free News Still Reigns

The Reuters Institute has released its 2019 report on the state of pay models in online news, and the findings paint a bright picture for today’s digital-first publishers. It turns out, more publishers are putting up paywalls and making subscription revenue a key priority, even as digital advertising holds steady as a reliable source of […]

How Digital Publishers Can Make Money from E-Commerce

How Digital Publishers Can Make Money from E-Commerce

Wondering how digital publishers can make money from e-commerce? Keep reading to find out. E-commerce has become the fastest growing segment of consumer spending, making up more than 10% of total retail sales worldwide. Global retailers like Amazon and Walmart are bringing in the bulk of those sales, but digital publishers are finding that they […]

Local Publishers Invest Resources into Facebook

Should Local Publishers Invest Resources into Facebook?

Facebook says it’s investing $300 million into local news, but should local publishers invest resources into Facebook? When it comes to audience engagement, there is no questioning Facebook’s influence. With more than 2.3 billion monthly active users, Facebook now accounts for roughly 24% of all referral traffic to content publishers. Those figures are particularly impressive […]

Intelligent Paywalls

What Are Intelligent Paywalls?

The latest trend in digital publishing involves using artificial intelligence technology to create intelligent paywalls that adapt based on reader behaviors and interests. Are you ready to give this strategy a try? It’s hard to believe that nearly a decade has passed since publishers first started implementing paywalls on their websites. Originally, paywalls were created […]

WordPress comments plugins

Top WordPress Comments Plugins for News Publishers

Reader comments can sometimes be the best part of local news articles, particularly when it comes to hot button issues. With these WordPress comments plugins, you can add value to your news website and show readers that you value their opinions. While the use of comments sections on national media websites is declining, the comments […]

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