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publishing insights

job board location tagging

Here’s The Feature Your Job Board Is Missing

Have you heard? Right now is possibly the best time in history to be running a niche job board. Sure, the big three players in the job board market—Monster.com, CareerBuilder, and Indeed—are facing increasing threats from LinkedIn, but smaller digital publishers are finding that the niches they’ve carved out are still large enough to build […]

community calendar

10 Places to Find Events for a Community Calendar

Designing a community calendar is the easy part. In order for your calendar to be a success, it needs to be brimming with events that are timely, relevant, and interesting to your readers. Digital publishers often find that there is a fine line between having a community calendar that’s too sparse and having a community […]

community calendar

Get More Visitors to Your Community Calendar

Meet people where they’re at. In order to get people into the habit of visiting any digital property on a regular basis — whether that’s a community calendar, an online magazine, or even a business directory — you need to meet them at a place where they already have an existing habit. That concept, the […]

Obituary website

How to Launch an Obituary Website

Have you heard? The digital obituary business is booming. Legacy.com gets more than 40 million unique visitors each month, with multiple streams of revenue coming in from news publications, business advertisers, and the bereaved. If it’s been a while since you visited an obituary website, you’re in for a surprise. The days when obituaries were […]

Promoting a Business Directory

6 Strategies for Promoting a Business Directory

Launching an online business directory isn’t like opening a coffee shop on Main Street. Nobody passes by a website and randomly decides to pop in. That’s why marketing and promotion are so important for digital businesses. It’s also why publishers need to work so hard when they’re promoting a business directory, if they want to […]

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