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publishing insights

online calendars

How to Generate Traffic with Online Calendars

Online calendars promote digital engagement and keep visitors coming back for more. So why aren’t more digital publishers launching their own calendar products? The answer, it seems, is a lack of awareness. At this point, the majority of digital publishers understand the benefits of add-on products. Business directories, job boards, and sponsored content are just […]

optimized job boards

The Secret to Well-Optimized Job Boards

It’s incredible to look back over the past year and see how many digital publishers are launching job boards for the very first time. There was a time, not long ago, when display advertising was the primary revenue stream for publishers, but that is no longer true. Today’s forward-thinking publishers are launching optimized job boards […]

how to use directories to boost search traffic

Using Directories to Boost Search Traffic

Prominent directory websites like Yelp, YP.com, and Whitepages receive millions of site visits each month, but you don’t have to be one of the “big guys” to benefit from Google’s preference for directory websites. Digital publishers use directories to boost search traffic on their own websites all the time. It’s a strategy that’s been used […]

directory landing pages

How to Create Directory Landing Pages

Businesses will pay top dollar for landing pages that go along with their listings in online directories. In order to be effective from a traffic and conversion standpoint, directory landing pages should include a few key ingredients. Before we get ahead of ourselves, let’s talk a little about what directory landing pages actually are. Directory […]

job board

Does Your Digital Magazine Need a Job Board?

Could your publication be doing more to help readers? With an online job board, digital publishers can better serve their readers and generate additional revenue at the same time. When most people think of online job boards, they think of the standalone websites like Monster.com and CareerBuilder. These websites publisher hundreds of thousands of listings […]

online directories

The Three-Pronged Approach to Successful Online Directories

Online directories offer some unique benefits for digital publishers. When they’re executed and managed in the right way, online directories can generate traffic, revenue, and engagement across a publisher’s existing websites. We’ve talked a lot about monetization strategies for online directories in previous blog posts, so you should already be familiar with the various paths […]

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