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publishing insights

Monetize Local Sports Coverage

Develop a Plan to Monetize Local Sports Coverage In 5 Steps

Sports drives clicks. In communities around the country, sports coverage drives traffic to local news websites. Sports fans check in for the latest scores, and parents of student athletes are eager to see write ups of weekly games and matches. For digital publishers, there’s a major opportunity to monetize local sports coverage. Monetizing local sports […]

local publishing sales reps

What Local Publishers Can Learn from Sales Reps

For local publishers who rely on direct sales, in-house salespeople do much more than just sell ads. In many cases, sales reps become the faces of the publications they represent. Sales teams interact with community businesses owners on a much more frequent basis than editorial staffers working inside the office, and the insights they collect […]

Direct Sales Advertising

Why Publishers Need a Direct Sales Strategy

Programmatic advertising has been generating plenty of headlines as of late, but direct sales are still responsible for many of the successes seen in the hyperlocal publishing community. Relying on their in-house sales teams, smaller publishers are finding that they’re better able to leverage local connections and keep their rates high when they pitch advertisers […]

Copyright and Fair Use

What Local Publishers Should Know About Copyright and Fair Use

Copyright and fair use isn’t the sexiest topic in local publishing, but with interpretations of existing regulations currently in a state of flux, these legal standards are something that publishers can’t afford to ignore. Most local news publishers don’t come into the business with a legal background, and U.S. copyright standards are the furthest thing […]

Premium Content for Publishers

3 Rules for Generating Revenue with Premium Content

The notion that readers won’t pay for news is a myth. Local publishers around the country are finding that readers are willing to pay for access to premium content. According to research by the Media Insight Project, an initiative by the American Press Institute and the Associated Press-NORC Center for Public Affairs Research, 53% of […]

Website redesign

When Is It Time For a Website Redesign?

Nothing lasts forever. Even the freshest website design will eventually get stale, which is why a digital publisher can expect to undertake a website redesign project at least once every three to seven years. Why such a large range? For starters, publishers who cut corners on the design of their websites will usually need to […]

Programmatic Advertising

What Is Programmatic Advertising?

An effective advertising strategy relies on a strong foundation, and for some independent publishers, programmatic advertising has become the bedrock for generating incremental income. But what does programmatic advertising really entail, and is it the right solution for every hyperlocal publisher? At its core, programmatic advertising means using software to purchase online advertising. This is […]

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