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publishing insights

job board

Does Your Digital Magazine Need a Job Board?

Could your publication be doing more to help readers? With an online job board, digital publishers can better serve their readers and generate additional revenue at the same time. When most people think of online job boards, they think of the standalone websites like Monster.com and CareerBuilder. These websites publisher hundreds of thousands of listings […]

online directories

The Three-Pronged Approach to Successful Online Directories

Online directories offer some unique benefits for digital publishers. When they’re executed and managed in the right way, online directories can generate traffic, revenue, and engagement across a publisher’s existing websites. We’ve talked a lot about monetization strategies for online directories in previous blog posts, so you should already be familiar with the various paths […]

job board location tagging

Here’s The Feature Your Job Board Is Missing

Have you heard? Right now is possibly the best time in history to be running a niche job board. Sure, the big three players in the job board market—Monster.com, CareerBuilder, and Indeed—are facing increasing threats from LinkedIn, but smaller digital publishers are finding that the niches they’ve carved out are still large enough to build […]

community calendar

10 Places to Find Events for a Community Calendar

Designing a community calendar is the easy part. In order for your calendar to be a success, it needs to be brimming with events that are timely, relevant, and interesting to your readers. Digital publishers often find that there is a fine line between having a community calendar that’s too sparse and having a community […]

community calendar

Get More Visitors to Your Community Calendar

Meet people where they’re at. In order to get people into the habit of visiting any digital property on a regular basis — whether that’s a community calendar, an online magazine, or even a business directory — you need to meet them at a place where they already have an existing habit. That concept, the […]

Obituary website

How to Launch an Obituary Website

Have you heard? The digital obituary business is booming. Legacy.com gets more than 40 million unique visitors each month, with multiple streams of revenue coming in from news publications, business advertisers, and the bereaved. If it’s been a while since you visited an obituary website, you’re in for a surprise. The days when obituaries were […]

Promoting a Business Directory

6 Strategies for Promoting a Business Directory

Launching an online business directory isn’t like opening a coffee shop on Main Street. Nobody passes by a website and randomly decides to pop in. That’s why marketing and promotion are so important for digital businesses. It’s also why publishers need to work so hard when they’re promoting a business directory, if they want to […]

Niche Job Board

How to Attract Companies to a Niche Job Board

Want to know the secret to building a successful niche job board? All of the elements that publishers spend time and money on while building their jobs boards — web design, search engine optimization, and monetization strategies, to name just a few — are far less important than the quality of the job listings on […]

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