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publishing insights

Ad Blocking

How Digital Publishers Can Overcome Ad Blocking

Display advertising remains one of the most important revenue streams for digital publishers, but the growing use of ad blocking technology is threatening to upend traditional publishing models. Ad blocking technology is not new. In fact, publishers have been warning us about the potential impact since at least 2016. The technology itself works by stopping […]

Overcome a Drop in Subscribers

Publishing 101: How to Overcome a Drop in Subscribers

The number of people willing to pay for subscriptions to digital news publications has started to decline — here’s what publishers can do to overcome a drop in subscribers. After years of stagnant subscription sales, it seemed as though news publishers had finally turned things around in 2017. Fresh off the U.S. presidential election, digital […]

How Job Boards Can Enhance Their SEO

Here’s How Job Boards Can Enhance Their SEO

More than a year has passed since Google for Jobs entered beta. Although there was widespread fear at the time about how the launch of Google’s job search capability would impact independent job boards and recruitment websites, the actual outcome has been far less dire than many predicted. Independent job boards can enhance their SEO […]

Membership Programs for Directory Publishers

Membership Programs for Directory Publishers

Consumers are finally warming to the idea of paying for premium content, and directory publishers are capitalizing on the sea change. Like news organizations, a growing number of directory publishers are launching membership programs for their most frequent visitors. Similar to subscription packages, premium memberships offer incremental revenue for directory publishers who’ve grown tired of […]

SEO Techniques for Events Calendars

The Best SEO Techniques for Events Calendars

Google is constantly tweaking its algorithm, requiring publishers to adjust their search strategies to keep pace. What changes have you made lately, and what new strategies have you implemented to bring visitors to your local events calendar? If the answer is none, then keep reading for the best SEO techniques for events calendars. One of […]

Paid Directory Listings

How Paid Directory Listings Actually Work

Publishers have a number of options to choose from when it comes to monetizing their online directories, but paid directory listings are by far the most popular strategy. If you’re considering going this route, you might be wondering how to set the right listing rates and how to structure your business subscription packages. You might […]

Local Business Directory

6 Places to Find Listings for a Local Business Directory

It isn’t a directory without the listings. For publishers launching a local business directory, finding the information that’s ultimately used to generate business listings is no easy task. Businesses and other organizations aren’t lining up to provide the information needed to create online listings—most business owners simply don’t have the time. The number of business […]

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