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publishing insights

audience engagement metrics

What Matters More, Audience Engagement or Page Views?

At this point, most digital publishers understand the importance of web analytics. While page views will always have a role here, audience engagement is taking the lead for publishers interested in measuring the success of their editorial content. A decade ago, it was expected that publishers would look at page views and unique visitors as […]

Subscription Sign-Up Pages

How to Design the Best Subscription Sign-Up Pages

The New York Times reached a major milestone earlier this month, when the company announced it had hit 4.3 million paid subscribers. Generating that sort of enthusiasm for a digital news product doesn’t happen by accident. It’s the result of a highly crafted revenue generation strategy with subscription sign-up pages that drive reader conversions. Subscription […]

local news automation

Can Local News Automation Save Digital Publishing?

Digital news publishers need content, and to produce that content they need reporters. But staff reporters don’t come cheap, making local news publishing a challenging business to be in right now. Could local news automation be the solution that digital publishers have been looking for? The answer depends on who you ask. For the companies […]

sponsored content

What Are Advertisers Looking for from Sponsored Content?

Clicks, comments, shares — when it comes to sponsored content, any form of engagement is a positive. But as brands get more selective in deciding where to run their sponsored content, publishers are asking more questions about what their advertisers really want to see. Sponsored content, branded content, and native advertising are all terms used […]

Automatic Transcription Tools for Digital Newsrooms

5 Automatic Transcription Tools for Digital Newsrooms

Every minute counts in the fast-paced world of digital news publishing. Every dollar counts, too. For publishers running lean operations, automatic transcription tools are a game changer. The best automatic transcription tools are just as accurate as manual transcribers, and they cost a lot less money. They also require less time to complete than manual […]

nonprofit model for journalism

Is the Nonprofit Model Sustainable in Digital News?

With the news that BuzzFeed is laying off 15% of its staff and Gannett is cutting jobs across the country as part of a cost-saving measure, the digital publishing industry is looking for a path to survival. Many are wondering if the nonprofit model might be the long-term solution that publishers are looking for. Dwindling […]

Ad Blocking

How Digital Publishers Can Overcome Ad Blocking

Display advertising remains one of the most important revenue streams for digital publishers, but the growing use of ad blocking technology is threatening to upend traditional publishing models. Ad blocking technology is not new. In fact, publishers have been warning us about the potential impact since at least 2016. The technology itself works by stopping […]

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