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publishing insights

Local Business Directory

Do You Need a Local Business Directory?

Why should YP and Yelp get to have all the fun? Publishers of city and regional magazines, hyperlocal news outlets, and industry periodicals are all finding that a local business directory can be a valuable addition to their websites. Local business directories produce a positive return on investment (ROI) and they serve the needs of […]

SEO for job boards

The Ultimate Guide to SEO for Job Boards

SEO for job boards isn’t the sexiest topic, but it’s one that digital publishers need to understand if they want their websites to flourish. If you have been reading along for any length of time, you know that SEO is an acronym that stands for search engine optimization. Search engine optimization is the process of […]

Revenue Strategies for Magazine Publishers

5 Revenue Strategies for Magazine Publishers

We all know brand sponsorships pay the bills at national magazines, but smaller streams of revenue can still add up to big financial gains for digital outlets. Rather than “thinking big,” the latest revenue strategies for magazine publishers are taking advantage of unused web space and repurposed content. The big trend among magazine publishers right […]

'Best Of' lists

Creating Traffic with ‘Best Of’ Lists

‘Best Of’ lists are useful resources that generate plenty of search engine traffic for digital publishers. They are also considered highly “linkable,” meaning that visitors and other web publishers are likely to link to ‘Best Of’ lists. ‘Best Of’ lists fulfill two roles for digital publishers. First, they satisfy reader demand for information about the […]

Local Event Listings

How to Monetize Local Event Listings

The digital publishing industry has reached a tipping point, where ancillary streams of revenue are worth more than traditional forms of online advertising. In this article, we’ll learn more about one of the newest strategies for revenue generation—local event listings. Successful digital publishers are finding that the next step in financial success is to monetize […]

online directory software

How to Choose Online Directory Software

When launching an online directory, the first step is to choose a focus. The second, is to find the best online directory software possible. Online directory software can make or break a directory. Not all software products are the same. Many online directory software products require retrofitting in order to meet the needs of today’s […]

Local SEO tips for directory publishers

Local SEO Tips for Directory Publishers

Are you looking for new ways to increase your visibility in local search results? Then let’s talk about local SEO tips for directory publishers. Local SEO is all about optimizing websites to rank better for local audiences. This is true for any digital publisher, but particular those with directory websites. Why is that, you ask? […]

job board subscriptions

How Dynamic Paywalls Boost Job Board Subscriptions

How to use dynamic paywalls to create greater demand for your job board subscriptions program. When The New York Times announced recently that it was introducing dynamic paywalls as a way to boost subscriber growth, digital publishers sat up and took notice. The decision to alter the user experience depending on where visitors are at in the […]

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