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publishing insights

community calendar

Get More Visitors to Your Community Calendar

Meet people where they’re at. In order to get people into the habit of visiting any digital property on a regular basis — whether that’s a community calendar, an online magazine, or even a business directory — you need to meet them at a place where they already have an existing habit. That concept, the […]

Obituary website

How to Launch an Obituary Website

Have you heard? The digital obituary business is booming. Legacy.com gets more than 40 million unique visitors each month, with multiple streams of revenue coming in from news publications, business advertisers, and the bereaved. If it’s been a while since you visited an obituary website, you’re in for a surprise. The days when obituaries were […]

Promoting a Business Directory

6 Strategies for Promoting a Business Directory

Launching an online business directory isn’t like opening a coffee shop on Main Street. Nobody passes by a website and randomly decides to pop in. That’s why marketing and promotion are so important for digital businesses. It’s also why publishers need to work so hard when they’re promoting a business directory, if they want to […]

Niche Job Board

How to Attract Companies to a Niche Job Board

Want to know the secret to building a successful niche job board? All of the elements that publishers spend time and money on while building their jobs boards — web design, search engine optimization, and monetization strategies, to name just a few — are far less important than the quality of the job listings on […]

how to use directories to boost search traffic

The Definitive Guide to Directory Sponsorships

Digital publishers monetize their directories in all different ways, but no strategy delivers as much bang for the buck as selling directory sponsorships. In order to generate a profit through paid listings and display advertising, digital publishers must successfully sell their services to dozens or hundreds of businesses. With directory sponsorships, that level of widespread […]

job board system

What to Look For in a Job Board System

How well a job board works, and how much revenue a digital publisher can generate from it, is directly tied to the job board system the publisher chooses. Creating and managing an online board job board doesn’t have to be overly complicated or difficult, so long as the system itself is designed to integrate with […]

directory landing pages

3 Steps to Increase the Value of Your Business Directory

Business directories can be lucrative for digital publishers. In addition to generating revenue, a business directory also increases website traffic and user engagement. The majority of publishers are undervaluing their online business directories, failing to leverage what could be a key asset in their digital portfolios. The truth is, a robust business directory is likely […]

community calendar

How to Make Money from a Community Calendar

Community calendars consistently rank as one of the most requested features on digital news websites, but the benefits aren’t exclusively for readers. The savvy digital publisher can generate revenue from a community calendar by charging local businesses to submit their events. Consider the community calendar on a local newspaper or city magazine’s website. You could […]

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