MetroFamily magazine is a highly-influential publication in the Oklahoma City metro area. Publishing in both print and digital formats, MetroFamily is focused on strengthening local families. The publication’s reach is vast, with a popular website and e-commerce products. As Google’s algorithms evolved over time, MetroFamily’s website was showing up less frequently in search results, and the magazine needed a boost in search engine optimization. MetroFamily’s publisher was also looking for a better ad serving solution, in order to more effectively monetize MetroFamily’s digital website. Additionally, a more organized back-end would make it easier for MetroFamily’s editors to develop the types of innovative content that drive page views and engagement, while also helping to increase the publication’s cross-platform audience through its website.
Cleaning up the back-end of MetroFamily’s website gave us the solid foundation we needed to implement a custom SEO strategy for the publisher. With a new user-friendly dashboard in place, MetroFamily’s editors are able to generate customizable category pages for better website organization and improved SEO.
One of the key elements in this website redesign project involved launching a custom calendar and directory system. As a publication that focuses on parenting and children’s activities, it was incredibly important for MetroFamily to have a digital calendar and directory to promote upcoming events and community businesses. With Web Publisher PRO’s proprietary modules Event Publisher PRO and Web Directory PRO, MetroFamily can accept self-serve payments, user submitted content, and both featured and sponsored listings. Web Publisher PRO’s modules also support ad server integration and social media integration, as they were designed specifically for the demand and workflows of digital publishers in the parenting, city and regional, and hyperlocal news space.
FROM THE CLIENT
“Our new website is cleaner and more efficient than the old site. Things are organized better on the back-end. We also like the directory system, and especially with the social media addition by Broadstreet, we now have better ways to monetize the website.”