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Case Studies

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Street Fight

The Project

Goals: As a leading source of information on sustainable business models in hyperlocal publishing, technology, marketing, and commerce, Street Fight plays an important role as a thought leader in the digital space. Having completed a successful acquisition by the location-based digital marketing firm Brandify last year, Street Fight was ready for a refreshed look. The company reached out to Web Publisher PRO because of our reputation and experience working with local publishers, and because of our expertise in the areas of UX and mobile. The goal? To develop a website that conveyed Street Fight’s unique position atop the hyperlocal space.

Solutions: Street Fight’s existing website didn’t reflect the company’s expansion into integrated media, research and events. It needed a website that aligned with its new business strategy and rivaled the local marketing and technology companies it covers on a daily basis. Our solution was to start from the ground up with an entirely new custom build. We got rid of outdated WordPress plugins and switched from a premium theme to a custom lightweight theme. Those changes, coupled with a new design that focused on UX and mobile, would keep readers on the site for longer and help convert more traffic from social channels.

3 Favorite Features

BACKEND EVENTS PORTAL Street Fight’s acquisition by Brandify has led to an expansion in its live industry events. While incredibly popular, Street Fight’s regional events can be challenging to manage from a technical standpoint. Web Publisher PRO was tasked with creating a custom back-end portal for events that would be easy to manage, while still allowing the company to seamlessly update event information across multiple platforms.

MODERNIZED ARTICLE PAGES Editorial content is the lifeblood of Street Fight, drawing in readers and providing value to the local marketing industry at large. Web Publisher PRO freshened up Street Fight’s article pages with larger images and additional social sharing features. Text size was increased to improve readability, and a “Related Articles” section was included at the bottom of each page to decrease bounce rates.

Ticker Tape Street Fight has been able to keep readers on its site for longer by using a “Read Next” sticky, which pops up near the end of each article. The content on these stickies automatically updates with the headline from the next article in the series. In Street Fight’s case, the “Read Next” sticky offers the advantage of displaying more information in a relatively tight space.

Client Testimonial

"It was really a pleasure working with Web Publisher PRO to implement the recent redesign of Street Fight's website. They were responsive and flexible, and helped us solve problems creatively and efficiently. We're very pleased with the end result and would definitely work with them again in the future. "

David Hirschman
CEO, Street Fight

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Before & After

Content will always be king for a publishing company like Street Fight. Our modern redesign puts editorial content at the forefront, with a layout that adds more depth and bold headlines that encourage readers to stick around for a while.

With more readers accessing Street Fight through their phones than desktop, mobile design became an important focus of our project. Mobile-first was baked into the design, with streamlined navigation and a new layout that promotes social sharing.

The Design Process

Great design doesn’t happen in a silo. Collaborating with Street Fight meant finding ways to connect with team members located in California, Rhode Island, Colorado, New Jersey, and New York. It also meant working closely with Street Fight’s parent company, Brandify, to develop designs with a sharp focus on user experience and mobile. The ultimate result in this case was a custom-built website that reflects Street Fight’s position as a leader in the local marketing space.

The Tech Process

Years had passed since Street Fight’s last web redesign, and in that time the site had grown stale. Many of the 100+ WordPress plugins Street Fight was using were outdated, and the website wasn’t mobile-first. Our goal here was to create remarkable experiences for Street Fight’s readers, while at the same time improving functionality on the back-end. Bringing Street Fight’s website up-to-date meant doing away with outdated plugins and transitioning to a custom lightweight theme.

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