Customer Service

How Customer Service Impacts Subscriber Retention

As digital publishers generate more revenue from reader subscriptions, the need for high-quality customer service has grown. A new report from American Press Institute finds that the customer support agents are often the only direct point of contact for a publication’s readers, so those interactions between service agents and subscribers play a huge role in…

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Promote an Online Magazine

How to Promote an Online Magazine

Discover how to promote an online magazine, and find out the resources required to get the results you want. Online magazines are different from print magazines in a lot of ways, and we’re not just talking about how they’re produced. Digital publishers have unique considerations when it comes to promoting their businesses. Many of the…

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Drive More Traffic to Breaking News

How to Drive More Traffic to Breaking News Stories

Web Publisher PRO’s guide for publishers wanting to drive more traffic to breaking news stories Digital publishers are at the forefront of local news coverage, but supporting this type of resource-heavy journalism requires significant revenue and a dedicated readership. While SEO is widely viewed as the main driver of overall website traffic, breaking news is…

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