Comments Section

How to Build Engagement with a Comments Section

Engagement matters, whether your publishing model centers around display advertising, subscription revenue, or some combination of the two. One of the most sure-fire ways to build engagement is by adding a comments section to your website. News publishers, online magazine publishers, and niche blog publishers can all benefit from having an active comments section. That’s…

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younger audiences

Targeting Younger Audiences: Four Ways to Make News Products for the Younger Generation

Younger audiences consume news differently than older audiences, and the revenue generation tactics that worked in previous decades are no longer relevant. Those are two of the many takeaways from the newest Reuters Institute report, titled “How young people consume news and the implications for mainstream media.” The eye opening report, which was created in…

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Comments Section

5 Reasons Your Website Needs a Comments Section

Print newspapers have letters to the editor, and digital publications have comments sections. Having a comments section is a sure-fire way to boost reader engagement and create stronger bonds between readers and reporters. Unfortunately, the number of publications with on-site comments sections has been decreasing as of late, and that’s pushing more conversations onto outside…

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