Audience development

Audience Development: 6 Do’s & Don’ts for Local Publishers

Audience development is about more than blindly pursuing eyeballs and clicks across as many platforms as possible. As more independent publishers move to generate revenue through subscription and membership programs, there’s been a renewed interest in cultivating the right type of audience—that is, a loyal audience that’s willing to pay for monthly subscriptions to their…

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Multiplatform Publishing Strategy

How to Develop a Multiplatform Publishing Strategy in 5 Steps

In a multi-screen world, multiplatform publishing is necessary for news outlets to survive. Multiplatform publishing is the idea of posting content on multiple channels in order to reach the greatest number of people. The concept sounds simple, but it can get complicated quickly as different platforms require their own formatting requirements and protocols. Multiplatform publishing…

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