Discover how top digital publishers are generating more revenue through premium listings, display advertising, venue pages, and more. For today’s digital publishers, having an online events calendar is about more than just creating a centralized hub where readers, and community members at large, can find out what’s going on in the local area. Events calendars…
As shelter-in-place restrictions begin to loosen around the country, people are eager to get back outside. Community news publications have long been the place where people find out about the latest events in their towns. Now more than ever, digital publishers are looking to fill that important role. By adding local events calendars to their…
The hyperlocal news platform Patch has been put through the wringer. In the 12 years since its launch, Patch has been bought and sold multiple times. Each purchase led to new editorial strategies and plans for helping the network become sustainable and profitable. Now, more than five years after Patch was spun off by AOL…
Google is constantly tweaking its algorithm, requiring publishers to adjust their search strategies to keep pace. What changes have you made lately, and what new strategies have you implemented to bring visitors to your local events calendar? If the answer is none, then keep reading for the best SEO techniques for events calendars. One of…
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We all know brand sponsorships pay the bills at national magazines, but smaller streams of revenue can still add up to big financial gains for digital outlets. Rather than “thinking big,” the latest revenue strategies for magazine publishers are taking advantage of unused web space and repurposed content. The big trend among magazine publishers right…
The digital publishing industry has reached a tipping point, where ancillary streams of revenue are worth more than traditional forms of online advertising. In this article, we’ll learn more about one of the newest strategies for revenue generation—local event listings. Successful digital publishers are finding that the next step in financial success is to monetize…
Online calendars promote digital engagement and keep visitors coming back for more. So why aren’t more digital publishers launching their own calendar products? The answer, it seems, is a lack of awareness. At this point, the majority of digital publishers understand the benefits of add-on products. Business directories, job boards, and sponsored content are just…