From slow website speeds to link spam, there are hundreds of reasons why publishers lost SEO traffic in 2021. As we head into the new year, it’s time to start thinking about how to recover your search rankings and navigate Google’s latest algorithm changes. Google took a more aggressive approach with its search algorithm in…
How should you calculate bounce rate, and how can an improved bounce rate lead to better SEO performance? Bounce rate is one of those web marketing terms that means very little without context. It has nothing to do with inflatable balls or basketball games. When it comes to website analytics, bounce rate involves the percentage…
Have you ever wondered where the clickable text that appears on Google’s search results pages comes from? The headlines for search listings—the first thing most people see when running an online search—are automatically generated based on a webpage’s title tags. That’s just one of the reasons why optimizing title tags is so important for digital…
Changes in Google’s search algorithm are leading more publishers to question whether keywords will matter for SEO in 2022. Keyword rankings have become an obsession for some digital publishers. Within the B2B, lifestyle, regional, and parenting magazine niches, ranking on the first page of Google results for high-value keywords is an important metric of success….
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Headline testing is what happens when editorial teams try out multiple title variations for an article to see which one performs best. As a digital publisher, headline testing can be incredibly helpful when it comes to identifying which headlines are being clicked on and which headlines are leading to engagement with the content itself. This…
Google completed the rollout of its Page Experience update this week. Here’s what that means for digital publishers. If you missed Google’s announcement that the rollout of Google Page Experience update was completed this week, you weren’t alone. The announcement went under the radar for many, particularly within the digital publishing community. However, as more…
Google is now recommending that publishers add author URL in article schema to help identify the authors of online news articles. Here’s what you should know. Google is at it again. The company recently updated its guidance on the author URL property as part of a larger change to the recommended properties that publishers should…
Publishing a city or regional magazine comes with a unique set of challenges. An advanced SEO strategy is necessary for online magazines to compete with news sites and tourism bureaus for high-value keywords. While the fundamentals of SEO always remain the same, city and regional magazines are treated very differently by search engines like Google…
Try these creative copywriting tips to improve conversion rates on your subscription website. Are you constantly searching for more ways to convert website visitors into paying subscribers? Whether your publication is sustained by memberships, subscriptions, advertising, or some combination of the above, publishing compelling copy is the true key to driving conversions. Emotional copywriting can…
The advantages of internal linking are abundant. Internal links improve website usability, lead to an increase in pageviews, and improve PageRank. From an SEO perspective, these are all very good things. But new information from Google shows that using too many internal links can actually hurt your page rank, and that’s a major problem for…