Google Ranking

What Is an SEO Tag Page?

SEO Tag Page Definition: What Is an SEO Tag Page? An SEO tag page is a mini glossary that lists all the articles a publisher has written about a certain topic. Publishers who are interested in optimizing their websites for search should use tag pages as a way to increase their Google ranking for certain…

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Google Search Console

The Best Google Search Console Tips for News Publishers

News that Google is introducing Search Console Insights as a way to help publishers understand which content resonates best with their readers has generated plenty of headlines. It’s also brought about plenty of questions from news publishers who hadn’t been using Google Search Console previously. Google’s Search Console tools are designed to help publishers measure…

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Keyword Rules for SEO

8 Keyword Rules for News and Magazine Publishers

These are the keyword rules that every digital publisher should know. Targeting the right keywords can lift your content in Google search results, but most publishers still have questions about how often they should use certain keywords and how much value targeted keywords actually deliver for search engine rankings. Is targeting keywords in meta tags…

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Subscription Pricing Online Magazine

What Causes Search Rankings to Drop?

If you’ve noticed a sudden decrease in traffic coming to a popular landing page or evergreen content on your website, you’re probably wondering why that is. What causes search rankings to drop? In most situations, there is no one single event that causes a webpage to drop off the first page of Google search results….

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Audit Your Content

How to Audit Your Content for Editorial Tone

What is the tone of your publication? If you don’t immediately know the answer, then you probably don’t have a defined tone. Why does that matter, and why should you audit your content for editorial tone? We’ll tell you. Developing an editorial tone of voice is one of the first steps that publishers take when…

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Personalize Content

How to Personalize Content to Increase Conversions

Who are you writing for? Whether you’re writing for first-time website visitors, longtime subscribers, or the Google algorithm, you’ll find that there are ways to personalize content to increase conversions. We’re all guilty of occasionally adjusting website copy based on the latest changes to the Google algorithm. When it comes to search engine optimization (SEO),…

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