National Advertisers

Local Publishers Are Making Big Gains with National Advertisers — Here’s Why

Decades of hard work are paying off for local news publishers. After years of courting brands and steadily growing their advertising programs, local media companies are seeing a surge in interest from national brand advertisers this fall. Locally-focused digital publishers like 6AM City and Whereby.Us have started seeing an increase in national advertisers “exploring their…

READ MORE
Local Advertising

How Does Local Advertising Benefit Brands?

Have you heard of the news halo effect? Research has shown that a publication’s trust transfers to its advertisers, so readers are more likely to trust a company when it runs ads in their favorite local publication. But, that’s not the only advantage that local advertising offers over other channels. A recent IAB survey of…

READ MORE
Win Over Potential Advertisers

3 Ways to Win Over Potential Advertisers

U.S. local advertising revenue is expected to exceed $161 billion this year, and digital publishers are working hard to capture their slice of that pie. In an effort to increase the revenue generated by display advertising and sponsored content, publishers are trying brand new strategies designed to win over potential advertisers. Despite a tumultuous beginning…

READ MORE
Ad Platform

What Is an Ad Platform?

An ad platform is a technology for monetizing online traffic. In most cases, ad platforms serve as the broker or intermediary between the digital publisher and the advertiser. Platform providers offer the tools that businesses use to purchase advertising that is delivered on websites and mobile apps. The term “ad platform” is a generic one…

READ MORE

LIKE WHAT YOU SEE?

Reach out to learn what Web Publisher PRO can do for YOU.