With just days left before President Trump departs the White House and the Biden administration moves into place, news publishers seem to be walking the line between hopeful and cautious as they look at what 2021 may hold. High expectations are moving the industry forward, as news publishers look at future-proofing opportunities for revenue optimization….
What’s the secret to creating compelling ad packages in 2021? We’ll tell you Publishers who want successful advertising and sponsorship programs need to differentiate their offerings from anything else on the market. For local news publishers and online magazines, that means developing compelling ad packages. The best ad packages incorporate the following: Exclusivity What makes…
Online advertising took us on a wild ride in 2020. Here’s what to expect in 2021. Big gains, followed by major losses, with plenty of twists and turns in between. That became the norm for digital publishers in 2020. With a constant stream of new advertising platforms and ad serving plugins being released, digital publishers…
The best native advertising programs drive conversions, engagement, and revenue for online magazine publishers. Pinpointing exactly how to develop the kind of successful native advertising program that actually moves the needle on profitability, without being disruptive, is challenging. That makes learning about native advertising best practices especially important for online magazine publishers. Native advertising is…
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Decades of hard work are paying off for local news publishers. After years of courting brands and steadily growing their advertising programs, local media companies are seeing a surge in interest from national brand advertisers this fall. Locally-focused digital publishers like 6AM City and Whereby.Us have started seeing an increase in national advertisers “exploring their…
Have you heard of the news halo effect? Research has shown that a publication’s trust transfers to its advertisers, so readers are more likely to trust a company when it runs ads in their favorite local publication. But, that’s not the only advantage that local advertising offers over other channels. A recent IAB survey of…
U.S. local advertising revenue is expected to exceed $161 billion this year, and digital publishers are working hard to capture their slice of that pie. In an effort to increase the revenue generated by display advertising and sponsored content, publishers are trying brand new strategies designed to win over potential advertisers. Despite a tumultuous beginning…
An ad platform is a technology for monetizing online traffic. In most cases, ad platforms serve as the broker or intermediary between the digital publisher and the advertiser. Platform providers offer the tools that businesses use to purchase advertising that is delivered on websites and mobile apps. The term “ad platform” is a generic one…
If you’re interested in generating revenue outside of traditional display advertising, then these are the native ad platforms for news publishers that you’ll want to try. What happens when you’ve reached a maximum fill rate for display advertising on your website? Just because your standard ad sizes, like the banner, leaderboard, and skyscraper, are full…
Could you be generating more revenue by selling sponsored content? Here are the biggest mistakes that are holding publishers back. The sponsored content business model has evolved in the past decade. With rising expectations on the part of brand advertisers, online publishers have to be on top of their game to stay competitive. When brands…