Affiliate Marketing

Affiliate Marketing Basics for Publishers

Successful online publishers have been using affiliate marketing to generate revenue for years. If you haven’t adopted this approach yet, you could be missing out on a valuable income stream. Performance-based marketing is one of the fastest growing revenue channels for publishers, thanks to its significant earning potential and easy implementation. According to eMarketer, global…

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Acceptable Ads

What Are Acceptable Ads?

Consumers are becoming more comfortable viewing and engaging with Acceptable Ads. How do you know if the ads running on your website fit the definition? For publishers that generate revenue through display advertising, the problem is nothing new. More advertising equals more profit, but too many display ads can lead to higher bounce rates and…

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Publisher RPM

What Is Publisher RPM?

If you’ve never heard the term revenue per mille, you’re not alone. Despite advertising being the most common revenue channel for online publishers, publisher RPM is still something that’s not well understood. Why is that, and how can learning about RPM help maximize profitability at your own publication? Whereas CPM is an advertiser-focused metric, RPM…

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Compelling Ad Packages

How to Create Compelling Ad Packages

What’s the secret to creating compelling ad packages in 2021? We’ll tell you Publishers who want successful advertising and sponsorship programs need to differentiate their offerings from anything else on the market. For local news publishers and online magazines, that means developing compelling ad packages. The best ad packages incorporate the following: Exclusivity What makes…

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Opportunities for Local News Entrepreneurs

Native Advertising Best Practices for Online Magazine Publishers

The best native advertising programs drive conversions, engagement, and revenue for online magazine publishers. Pinpointing exactly how to develop the kind of successful native advertising program that actually moves the needle on profitability, without being disruptive, is challenging. That makes learning about native advertising best practices especially important for online magazine publishers. Native advertising is…

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National Advertisers

Local Publishers Are Making Big Gains with National Advertisers — Here’s Why

Decades of hard work are paying off for local news publishers. After years of courting brands and steadily growing their advertising programs, local media companies are seeing a surge in interest from national brand advertisers this fall. Locally-focused digital publishers like 6AM City and Whereby.Us have started seeing an increase in national advertisers “exploring their…

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Local Advertising

How Does Local Advertising Benefit Brands?

Have you heard of the news halo effect? Research has shown that a publication’s trust transfers to its advertisers, so readers are more likely to trust a company when it runs ads in their favorite local publication. But, that’s not the only advantage that local advertising offers over other channels. A recent IAB survey of…

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