Monetize "Top Doctors" lists

How to Monetize ‘Top Doctors’ Lists

“Top Doctors” lists provide a valuable service to readers of city and regional magazines, helping them research the most qualified health professionals in their communities. But these lists are more than just a resource for patients. Increasingly, publishers are finding smarter ways to monetize “Top Doctors” lists, creating powerful new opportunities for revenue diversification in…

READ MORE

LIKE WHAT YOU SEE?

Reach out to learn what Web Publisher PRO can do for YOU.

Programmatic Advertising

What Is Programmatic Advertising?

An effective advertising strategy relies on a strong foundation, and for some independent publishers, programmatic advertising has become the bedrock for generating incremental income. But what does programmatic advertising really entail, and is it the right solution for every hyperlocal publisher? At its core, programmatic advertising means using software to purchase online advertising. This is…

READ MORE
Sponsored Content for Publishers

Sponsored Content Guidelines for Publishers

Sponsored content plays an important role in the online publisher’s monetization strategy, particularly among those publishers looking to diversify their revenue streams and get out from underneath sinking CPMs. Sponsored content is not an advertorial, which presents advertising as editorial content, just as it’s not the same thing as content marketing or press releases put…

READ MORE