native advertising

The Pros and Cons of Native Advertising

The native advertising industry is booming, and digital publishers are taking notice. According to the advertising firm AdYouLike, the native ad industry is poised to grow to $400 billion by 2025 — a 372% increase from the expected market size in 2020. With advertisements that blend seamlessly into publishers’ existing editorial flows, native advertising goes…

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Monetize "Top Doctors" lists

How to Monetize ‘Top Doctors’ Lists

“Top Doctors” lists provide a valuable service to readers of city and regional magazines, helping them research the most qualified health professionals in their communities. But these lists are more than just a resource for patients. Increasingly, publishers are finding smarter ways to monetize “Top Doctors” lists, creating powerful new opportunities for revenue diversification in…

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Programmatic Advertising

What Is Programmatic Advertising?

An effective advertising strategy relies on a strong foundation, and for some independent publishers, programmatic advertising has become the bedrock for generating incremental income. But what does programmatic advertising really entail, and is it the right solution for every hyperlocal publisher? At its core, programmatic advertising means using software to purchase online advertising. This is…

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