Collaboration and sharing have always been crucial to local news reporting, but so especially right now in the Covid era. Facing lackluster ad sales, digital publishers are looking at partnership deals as a way to get back on track and drive audience growth. Negotiating the current media landscape means finding likeminded publishers and commercial partners…
There’s never been an easier time to become a digital publisher. Popular publishing platforms are being designed in a way that anyone can use. Overly-complicated and expensive technology is no longer necessary for digital publishers. All you need these days is a smartphone and a WordPress account to get going. With such a low barrier…
Local news publishers are facing challenges they’ve never seen before, as they deal with the Covid-19 pandemic from both a business perspective and a journalistic one. Throughout the crisis, publications across the country have seen record traffic. They have also seen a pullback in local business advertising, causing concern among many in the industry. According…
What makes GE so successful when it comes to digital content creation, and why should digital publishers care about the content that brands are posting online? GE is one of many global brands that has invested heavily into content marketing, with impressive results to show from their efforts. Disruption within the digital publishing industry, coupled…
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The digital publishing world has turned upside down over the past six months, and media executives are still working to get their bearings. While 2019 was a year filled with surprises, no one could have guessed the wild ride publishers would be taking in 2020. Ad rates are dropping, but membership programs and subscription rates…
Everyone could use a helping hand. With so many online publishing tools available right now, there’s no reason not to try some of them out. As we all work to navigate the new normal we’ve found ourselves in this year, now is a good time to take a step back and evaluate how you can…
As publishers look to generate new streams of revenue, they’re moving beyond the screen. By selling travel packages, publishers are diversifying revenue and strengthening the relationships they have with readers. Thrillist became the latest in a string of high-profile publishers to start selling travel packages earlier this year. The publication, which is a part of…
The world is moving away from print formats, and online publishers are poised to profit. That’s the key takeaway from dozens of surveys of consumers and media executives going into the year 2020. With more than 4.5 billion people now using the Internet, the latest digital publishing trends suggest that even more news consumption will…
Your staff is on point. Your technology is on point. So what’s stopping your digital magazine from entering the big leagues? Without the right editorial workflow in place, it’s almost impossible to find success in the highly-competitive online publishing industry. An editorial workflow is a standardized plan for how a publication will create, review, edit,…
Branded content isn’t new. For more than a decade now, digital publishers have been generating revenue by producing content for brands. The branded content business model has become a critical stream of revenue that’s allowed publishers to thrive. But changes in the industry in 2020 are causing some publishers to reevaluate their approach. City and…