The recent decision by Forbes to launch its own paid newsletters platform has been seen by many in the publishing industry as a signal that change is on the horizon. But Forbes isn’t the only major media company to go this route. A handful of legacy media outlets have launched paid newsletter platforms over the…
Voice search was poised to become the next big thing in 2020. Then the pandemic happened. As we look into 2021, publishers are once again asking whether they need a voice search strategy. For businesses that sell physical goods and services, the value of voice search is clear. Millions of voice-activated devices are now sitting…
These are the key trends impacting digital publishers in 2020 — and beyond What a year it’s been. After experiencing a tumultuous winter and a record-setting spring and summer, when traffic figures at many digital news outlets went through the roof, a new normal has begun to set in. Publishers right now are setting up…
The drop in revenue that some publishers saw last spring was somewhat inevitable, as waves of Covid-19 cases led to economic uncertainty around the world. But as we finish out 2020, publishers say they are feeling confident about 2021. There’s good reason for that optimism. Subscription revenue for digital publishers grew strongly in the second…
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Did you know that digital publishers can host virtual events on LinkedIn? Our guide will show you how this is done. Publishers around the globe have moved their live events online this year. Even once the Covid-19 pandemic is over, it’s likely that many of these events will remain online-only for the foreseeable future. Broadly…
As a digital publisher, you can’t expect most people to pay for access to a news website or online magazine if they don’t know what they’re getting. Free content is what brings people to your website and encourages them to stick around for a while. It may seem counterintuitive, but publishing content for free is…
How are some digital publishers increasing subscribers during the Covid-19 crisis? Here’s what you should know. This year has been a true test for the publishing industry, with digital-first companies facing a great deal of uncertainty. A new report paints an optimistic outlook, though, particularly for publishers with subscription programs. Research show that most publishers…
Live events had become a substantial source of revenue for digital publishers. Then, Covid-19 hit. With live events immediately shut down across the country, some publishers saw 20% of their total annual revenue disappear overnight. Now, months into this pandemic, publishers have started to get creative with how they promote and monetize their events. Rather…
More people are listening to podcasts than ever before, and that’s leading digital publishers to jump on board the audio train. In addition to launching their own podcasts, a growing number of publishers are putting out narrated audio articles, as well. Links to the audio articles are usually embedded above the text of a written…
Collaboration and sharing have always been crucial to local news reporting, but so especially right now in the Covid era. Facing lackluster ad sales, digital publishers are looking at partnership deals as a way to get back on track and drive audience growth. Negotiating the current media landscape means finding likeminded publishers and commercial partners…