As a digital publisher, you can’t expect most people to pay for access to a news website or online magazine if they don’t know what they’re getting. Free content is what brings people to your website and encourages them to stick around for a while. It may seem counterintuitive, but publishing content for free is…
How are some digital publishers increasing subscribers during the Covid-19 crisis? Here’s what you should know. This year has been a true test for the publishing industry, with digital-first companies facing a great deal of uncertainty. A new report paints an optimistic outlook, though, particularly for publishers with subscription programs. Research show that most publishers…
Live events had become a substantial source of revenue for digital publishers. Then, Covid-19 hit. With live events immediately shut down across the country, some publishers saw 20% of their total annual revenue disappear overnight. Now, months into this pandemic, publishers have started to get creative with how they promote and monetize their events. Rather…
More people are listening to podcasts than ever before, and that’s leading digital publishers to jump on board the audio train. In addition to launching their own podcasts, a growing number of publishers are putting out narrated audio articles, as well. Links to the audio articles are usually embedded above the text of a written…
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Collaboration and sharing have always been crucial to local news reporting, but so especially right now in the Covid era. Facing lackluster ad sales, digital publishers are looking at partnership deals as a way to get back on track and drive audience growth. Negotiating the current media landscape means finding likeminded publishers and commercial partners…
There’s never been an easier time to become a digital publisher. Popular publishing platforms are being designed in a way that anyone can use. Overly-complicated and expensive technology is no longer necessary for digital publishers. All you need these days is a smartphone and a WordPress account to get going. With such a low barrier…
Local news publishers are facing challenges they’ve never seen before, as they deal with the Covid-19 pandemic from both a business perspective and a journalistic one. Throughout the crisis, publications across the country have seen record traffic. They have also seen a pullback in local business advertising, causing concern among many in the industry. According…
What makes GE so successful when it comes to digital content creation, and why should digital publishers care about the content that brands are posting online? GE is one of many global brands that has invested heavily into content marketing, with impressive results to show from their efforts. Disruption within the digital publishing industry, coupled…
The digital publishing world has turned upside down over the past six months, and media executives are still working to get their bearings. While 2019 was a year filled with surprises, no one could have guessed the wild ride publishers would be taking in 2020. Ad rates are dropping, but membership programs and subscription rates…
Everyone could use a helping hand. With so many online publishing tools available right now, there’s no reason not to try some of them out. As we all work to navigate the new normal we’ve found ourselves in this year, now is a good time to take a step back and evaluate how you can…