What makes GE so successful when it comes to digital content creation, and why should digital publishers care about the content that brands are posting online? GE is one of many global brands that has invested heavily into content marketing, with impressive results to show from their efforts. Disruption within the digital publishing industry, coupled…
The digital publishing world has turned upside down over the past six months, and media executives are still working to get their bearings. While 2019 was a year filled with surprises, no one could have guessed the wild ride publishers would be taking in 2020. Ad rates are dropping, but membership programs and subscription rates…
Everyone could use a helping hand. With so many online publishing tools available right now, there’s no reason not to try some of them out. As we all work to navigate the new normal we’ve found ourselves in this year, now is a good time to take a step back and evaluate how you can…
As publishers look to generate new streams of revenue, they’re moving beyond the screen. By selling travel packages, publishers are diversifying revenue and strengthening the relationships they have with readers. Thrillist became the latest in a string of high-profile publishers to start selling travel packages earlier this year. The publication, which is a part of…
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The world is moving away from print formats, and online publishers are poised to profit. That’s the key takeaway from dozens of surveys of consumers and media executives going into the year 2020. With more than 4.5 billion people now using the Internet, the latest digital publishing trends suggest that even more news consumption will…
Your staff is on point. Your technology is on point. So what’s stopping your digital magazine from entering the big leagues? Without the right editorial workflow in place, it’s almost impossible to find success in the highly-competitive online publishing industry. An editorial workflow is a standardized plan for how a publication will create, review, edit,…
Branded content isn’t new. For more than a decade now, digital publishers have been generating revenue by producing content for brands. The branded content business model has become a critical stream of revenue that’s allowed publishers to thrive. But changes in the industry in 2020 are causing some publishers to reevaluate their approach. City and…
Publishers are tackling misinformation head on by encouraging their reporters and editors to use digital fact-checking tools. Here’s what you need to know. Digital journalists are working overtime to avoid having their articles branded as “fake news.” In its new survey on the State of Technology in Global Newsrooms, the International Center for Journalists found…
Identifying fake images is getting harder. Because doctored photos can be nearly impossible to spot with the human eye, more journalists are relying on image search engines for digital newsrooms to recognize fake content before accidentally re-publishing false information. If you are looking for a streamlined way to verify photos and find out where images…
Global retail brands spend millions of dollars on marketing each year. Online magazines looking to optimize their revenue streams should take a look at the strategies big marketers are pioneering and find ways to adapt those strategies for their own use. Nike, Verizon, and Kellogg are just three examples of global brands with super-sized marketing…