Copyright and fair use isn’t the sexiest topic in local publishing, but with interpretations of existing regulations currently in a state of flux, these legal standards are something that publishers can’t afford to ignore. Most local news publishers don’t come into the business with a legal background, and U.S. copyright standards are the furthest thing…
Publishers of all sizes are making a greater effort to stand out visually in the wake of Facebook’s algorithm changes. With fewer readers discovering new articles in their News Feeds, local publishers are turning to web and mobile push notifications as an alternative channel for connecting with existing readers. For the uninitiated, push notifications are…
More than 23 years have passed since the first banner ad appeared on Wired.com. In the time since, independent publishers have grappled with finding the best ways to generate revenue from their online properties. Subscription models eventually replaced traditional banner ads for many local publishers, but getting readers to pony up $5 per month to…