Creating “Best Of” lists, landing pages, self-serve portals, and other types of advertising to add value to your business directory Online business directories are providing digital publishers with a valuable monetization opportunity, but the benefits don’t stop at the publisher’s doorstep. Beyond providing an additional source of revenue for online magazines and news publishers, directories…
An online directory can quickly generate real revenue — when it’s done right. These best practices will help you become a master. When people talk about building an online directory these days, they are usually referring to the restaurant, real estate, and schools directories that many digital publishers are adding to their websites. These directories…
A local business directory is a website that features listings for businesses in a certain town, industry, or niche. Listings usually include basic information, like the business name, phone number, physical address, and website address. They can also be filtered by location, type of business, activity, or even business size. Local business directories are sometimes…
Online directories that showcase the top restaurants, doctors, dentists, lawyers, and schools in a particular region have become popular among digital publishers. Not only can online directory listings help with SEO, but they can also provide publishers with a new source of recurring revenue. If you’re interested in monetizing a directory, it’s important to understand…
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If you’ve got a solid SEO strategy in place and your online directory still isn’t ranking highly in Google search results, then a lack of social media awareness could be to blame. Many directory publishers are under the impression that organic traffic alone is enough to sustain their businesses. That may be true in some…
Consumers are finally warming to the idea of paying for premium content, and directory publishers are capitalizing on the sea change. Like news organizations, a growing number of directory publishers are launching membership programs for their most frequent visitors. Similar to subscription packages, premium memberships offer incremental revenue for directory publishers who’ve grown tired of…
How do you attract sponsors to your directory website? How do you persuade local businesses that your online directory is the best place to invest their advertising dollars, and that directory sponsorships deliver a strong ROI? First and foremost, your online directory needs to shine. The value of directory sponsorships is directly tied to the…
Publishers have a number of options to choose from when it comes to monetizing their online directories, but paid directory listings are by far the most popular strategy. If you’re considering going this route, you might be wondering how to set the right listing rates and how to structure your business subscription packages. You might…
Why should YP and Yelp get to have all the fun? Publishers of city and regional magazines, hyperlocal news outlets, and industry periodicals are all finding that a local business directory can be a valuable addition to their websites. Local business directories produce a positive return on investment (ROI) and they serve the needs of…
We all know brand sponsorships pay the bills at national magazines, but smaller streams of revenue can still add up to big financial gains for digital outlets. Rather than “thinking big,” the latest revenue strategies for magazine publishers are taking advantage of unused web space and repurposed content. The big trend among magazine publishers right…