‘Best Of’ lists are useful resources that generate plenty of search engine traffic for digital publishers. They are also considered highly “linkable,” meaning that visitors and other web publishers are likely to link to ‘Best Of’ lists. ‘Best Of’ lists fulfill two roles for digital publishers. First, they satisfy reader demand for information about the…
When launching an online directory, the first step is to choose a focus. The second, is to find the best online directory software possible. Online directory software can make or break a directory. Not all software products are the same. Many online directory software products require retrofitting in order to meet the needs of today’s…
Are you looking for new ways to increase your visibility in local search results? Then let’s talk about local SEO tips for directory publishers. Local SEO is all about optimizing websites to rank better for local audiences. This is true for any digital publisher, but particular those with directory websites. Why is that, you ask?…
Important decisions shouldn’t be left up to gut feelings. Using analytics metrics, directory publishers can get a big picture view of how their websites are performing and where areas for new opportunities exist. Directory publishers don’t just have to worry about search engine traffic and visitor engagement, although those are powerful factors that can play…
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The biggest business directories in the world are generating millions of dollars in profit for online publishers. Launching a local business directory is a no-brainer for digital publishers right now. Using sophisticated content management systems, publishers can create directories that are nearly autonomous. Self-serve portals allow businesses to generate and pay for online listings themselves,…
Prominent directory websites like Yelp, YP.com, and Whitepages receive millions of site visits each month, but you don’t have to be one of the “big guys” to benefit from Google’s preference for directory websites. Digital publishers use directories to boost search traffic on their own websites all the time. It’s a strategy that’s been used…
Businesses will pay top dollar for landing pages that go along with their listings in online directories. In order to be effective from a traffic and conversion standpoint, directory landing pages should include a few key ingredients. Before we get ahead of ourselves, let’s talk a little about what directory landing pages actually are. Directory…
Could your publication be doing more to help readers? With an online job board, digital publishers can better serve their readers and generate additional revenue at the same time. When most people think of online job boards, they think of the standalone websites like Monster.com and CareerBuilder. These websites publisher hundreds of thousands of listings…
Online directories offer some unique benefits for digital publishers. When they’re executed and managed in the right way, online directories can generate traffic, revenue, and engagement across a publisher’s existing websites. We’ve talked a lot about monetization strategies for online directories in previous blog posts, so you should already be familiar with the various paths…
Have you heard? Right now is possibly the best time in history to be running a niche job board. Sure, the big three players in the job board market—Monster.com, CareerBuilder, and Indeed—are facing increasing threats from LinkedIn, but smaller digital publishers are finding that the niches they’ve carved out are still large enough to build…