Help wanted ads in print newspapers feel like a relic of the past, but there’s still money to be made from publishing ads for job opportunities. Digital publishers are finding that by launching local job boards, they can position themselves as authorities in their markets and also generate new streams of sustainable revenue. Niche publishers,…
For years, business listings and “Best Of” lists have been an undervalued component of most city and regional publishing websites. However, with the right ad sales strategies and self-serve checkout tools in place, digital publishers are now finding that it is possible to generate revenue from online directories in a way that’s both passive and…